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The Breakfast Times
New Product Review
Blueberry Special K


Blueberry Special K
From Kellogg's
Reviewed by Mr Breakfast on 1/15/2009

You know how people use the expression "Close, but no banana" when something is near perfect, but not quite there yet. For this blueberry cereal, I'd use the expression "Close, but no blueberry". ("Gosh, he's clever.")

This is a cereal box filled with promise that's never quite delivered. This cereal smells like blueberry and you get an occasional bite that tastes like blueberry. But all this does is make you wish there was more blueberry flavor in the majority of spoonfuls which are lackluster compared to the unpredictable bursts of flavor.

Most of the blueberry flavor is derived from oat and blueberry clusters. These clusters have a tendency to shift to the bottom of the box. So give the package a gentle shaking to get optimal flavor from this cereal.

The flakes are covered in blue specks and give the appearance of blueberry excitement, but the amount of berry flavor in the flakes is weak compared to the clusters.

If someone on Kellogg's product development team had said, "Add a few more clusters," I think we'd be talking about a near-perfect cereal here.

But as it stands, this is a pleasant cereal with a nice crunch, a subtle blueberry flavor and occasional bursts of great blueberry flavor. To make a sports analogy, Blueberry Special K could have been in the Super Bowl of cereals, but because they didn't use their best player (the clusters) enough, they just missed the playoffs. ("Seriously, this dude is clever.")

For a better blueberry cereal experience, try Kellogg's Blueberry Muffin Frosted Mini-Wheats or Kashi's Heart To Heart With Wild Blueberry Clusters.

Nutritional Considerations: Each 3/4 cup serving of Blueberry Special K (with fat-free milk) has 100 calories, 0 grams of fat, no cholesterol, 2 grams of protein and 23 grams of carbs (including only 1 gram of dietary fiber). The smattering of vitamins and minerals is respectable with most listed at about 35% daily recommended value.

The price we paid: $4.29


 (4 out of 7 Golden Eggs)


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Breakfast Lover Comments for Blueberry Special K


By Erin

I also got sick twice (severe stomach pain and throwing up) after eating this cereal (with just some soymilk on it) and nothing else. I was fine the rest of the day after, so it was definitely food related. I have had it since (new box) and not had issues... but I definitely think I got a bad box!

Comment submitted: 8/19/2009 (#1876)



Official Member: Team BreakfastBy bohntress (Team Breakfast Member)

Product Rating (out of 5):

I tried this product and became ill the two times that I ate it. Had severe stomach pain and am not sure if it was caused by this cereal or not. I ate nothing else with this except 2% milk on it. Contacted Kellogs and passed this along to them incase there was a problem with that lot.

Comment submitted: 7/4/2009 (#1823)



By Dandi99

Have you ever tried Blueberry Morning by Post Selects? Much better!!

Comment submitted: 3/12/2009 (#1523)



Official Member: Team BreakfastBy mrbreakfast_lvr (Team Breakfast Member)

Product Rating (out of 5):

I'm a fan of plain old Special K. This one really makes for a nice blueberry change. I felt the flavor tasted pretty natural and though not a very bold it's just a nice kick to flavor the big, crispy, classic Special K flakes.

Comment submitted: 1/24/2009 (#1406)



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