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Breakfast Research & Statistics
On this page, you'll find news items associated with breakfast. Most significant are research studies that point to the importance of eating a healthy breakfast. You can also refer to this page for information regarding the latest news and trends associated with breakfast products and restaurants that serve breakfast. The items are listed stating with the most recent. If you have information that might be pertinent to this page, please email Mr Breakfast.
For additional information about the benefits of breakfast, please see the Mr Breakfast Library.
- October 27, 2009
According to a Yale University study, breakfast cereals marketed to children contain 85 percent more sugar, 65 percent less fiber, and 60 percent more sodium than those targeted at adults. Cereal makers spend more than $156 million a year marketing to children. The average American preschooler sees 642 TV cereal ads a year.
- August 31, 2009
From the Nutrition Journal: When eaten at breakfast, rye bread preformed better than wheat bread in helping subjects maintain a feeling of fullness through the afternoon. The breads used in the study contained the same amount of calories.
- August 18, 2009
Research from University of Scranton found that breakfast cereals provide a surprisingly large amount of disease-fighting antioxidants. Researchers looked at the total levels of antioxidants in common breakfast cereals and snack foods and found that many cereals contained a surprising amount of the antioxidant polyphenol. Breakfast cereals made with wheat or corn had the highest levels.
- June 22, 2009
An Australian study published in the American Journal of Clinical Nutrition found that drinking fat-free milk at breakfast helped study subjects to feel fuller, more satisfied and to eat fewer calories at lunch - compared to another group of subjects who had a fruit drink with breakfast.
- June 10, 2009
Researchers from the Imperial College of London found that the reward centers of the brain respond greatly to high-calorie, fatty foods at lunchtime in study participants who skipped breakfast. The brains of people who ate breakfast were far less likely to be enticed by fatty foods.
- May 14, 2009
The Daily Mail reported that a bowl of cornflakes is just as beneficial as an energy drink for revitalizing tired muscles following a typical exercise session. The findings were based on a small study conducted at the University of Texas.
- May 4, 2009
According to the The Journal of Nutrition, a high-fiber, low-glycemic index breakfast appears to help women burn more fat when exercising. The report was based on a small study of healthy, yet sedentary, woman who began to exercise regularly.
- April 27, 2009
According to a study of 1,089 kids ages 12-to-15-years-old conducted in the Netherlands, children were more inclined to eat breakfast daily if their parents ate breakfast daily. Parental rules regarding the morning meal also played a key role in getting kids to eat breakfast regularly. Source: The Philadelphia Inquirer.
- April 23, 2009
According to U.S. News & World Report, "Women who ate a breakfast rich in carbohydrates that do not cause a spike in blood sugar -- think muesli, yogurt, skimmed milk -- burned 50 percent more fat during a post-breakfast workout than did those who ate a breakfast rich in the kind of carbohydrates known to make blood sugar rise sharply, such as cornflakes and white bread."
- April 9, 2009
According to research reported by the U.K.'s Telegraph newspaper, "feeding children high energy breakfast foods such as porridge at a young age boosts their exams results at school." Children who followed such a diet before their third birthday had improved scores in reading and problem-solving tests compared to their peers.
- August 10, 2008
Eggs for breakfast can be part of smart weight-loss strategy. A study from the Pennington Biomedical Research Center showed that participants who ate two eggs for breakfast lost 65% more weight than participants in the same study who ate a bagel for breakfast, even though the bagel and the eggs contained an equal number of calories. The egg-eaters also lost 61% more body mass and felt more energetic than the participants who ate bagels.
- July 22, 2008
Researchers at the University of Nottingham, UK found that skipping breakfast can raise cholesterol levels and diminish the body's sensitivity to insulin (the hormone that regulates blood sugar) in healthy, lean women.
- July 15, 2008
An article in The Vancouver Province title "How breakfast can help make your skin beautiful" stated that ingesting oatmeal or bran flakes may help reduce acne breakouts. The article referred to a study in which participants on a low-glycemic diet displayed both clearer skin and weight loss.
- July 1, 2008
A study released by the Endocrine Society indicated that eating a complete breakfast could help with weight loss, compared to eating a low-calorie breakfast. The study divided subjects into a low-carb group (who ate 200 calories, 7 grams of carbs and 12 grams of protein each morning) and a "big breakfast group" (who ate 600 calories, 97 grams of carbs and 93 grams of protein). People who ate the ratio of more carbohydrates to protein to fat actually lost more weight in an eight-month time period than the people who ate the very low-calorie diet.
- May 25, 2008
In a study conducted by the American Heart Association (AHA), researchers found that among the 2,831 study volunteers, those who ate breakfast were less likely to be obese and to develop type 2 diabetes than those who did not eat breakfast.
- May 25, 2008
According to a University of Paris study reported in the Journal of Pediatrics, eating breakfast, skipping snacks and cutting down on TV and computer time may help adolescents maintain a healthy weight after they have been treated for obesity.
- May 20, 2008
A University of Guelph study reported in the American Journal of Clinical Nutrition revealed that blood sugar levels in subjects who ate a low-sugar cereal jumped 250 percent higher when they drank caffeinated coffee than when they drank decaffeinated. Several spikes in blood sugar a day can have adverse health effects on those at risk for type 2 diabetes.
- April 25, 2008
A study from the University of Exeter in England found that pregnant women who skipped breakfast were more likely to have girls than boys.
- April 24, 2008
The May 2008 issue of the Harvard Heart Letter analyzed several small studies and reported that eating a healthy breakfast that includes whole grains reduces the risk of heat disease.
- April 2, 2008
A survey from Cancer Research UK found that 25% of people in Northern Ireland skip breakfast at least twice a week. 48% of those surveyed said they snack on high-fat or high-sugar foods to compensate for morning hunger. The charity organization warned that unhealthy diets - starting with skipping breakfast - dramatically increase a person's risk for cancer.
- March 30, 2008
A study published in the March 2008 issue of Pediatrics found that the more often adolescents eat breakfast, the less likely they are to be overweight. The study of over 2000 children in the Minneapolis-St. Paul area detailed a direct relationship between eating breakfast and body mass index; the more often an adolescent had breakfast, the lower the BMI.
- March 10, 2008
A study from the University of Minnesota indicated that teens who skip breakfast are more likely to become obese than those who routinely eat breakfast. Over the five-year span of the study, those who skipped breakfast were on average five pounds heavier than their breakfast-eating peers.
- March 3, 2008
Researchers at the University of Minnesota School of Public Health found that teenagers who eat breakfast regularly tend to consume an overall healthier diet and are more physically active than breakfast skippers in the same age group. The study, called Eating Among Teens (EAT), also found that breakfast eaters tended to gain less weight over time.
- February 11, 2008
A study on eating habits in major U.S. cities reported that San Diego, California had the best breakfast-eating habits with 73% of city respondents reporting that they eat breakfast every day. The survey from Jimmy Dean Foods and Zogby International also reported that Las Vegas had the highest reported instance of families eating breakfast together and San Francisco had the highest occurrences of people eating breakfast in the workplace. Of the over 6,000 people surveyed, nearly 50% reported that they occasionally eat breakfast foods for evening meals.
For a more comprehensive look at this study, click here.
- February 4, 2008
Skipping breakfast may lead to iron-deficiency. A Baylor College of Medicine study of more than 700 Louisiana ninth-graders found that 19 percent skipped breakfast. One in three of those who avoided the morning meal had a significant iron shortfall in their diets � double the rate of those who ate breakfast. Iron-deficiency anemia has long been linked with a negative effect on behavior and learning.
- January 7, 2008
A five year study conducted by doctors at at Addenbrooke's Hospital in Cambridge, U.K. concluded that eating large breakfasts can be part of a successful weight maintenance strategy. The study of 6,764 men and women found that those who ate the biggest breakfast put on the least amount of weight even though they consumed the most food through the course of an average day. The research revealed that skipping breakfast starves the body of nutrients and prompts it to store more of lunches and dinners as fat. Energy intake among big-breakfast eaters was highest, while increase in body-mass index, and weight, was lowest.
- December 7, 2007
A study commissioned by Kellogg's found that children in the U.K. are spending over $800 million a year on "chocolate, crisps and fizzy drinks" on their way to school in the morning. According to the study, about 1.3 million primary school students were spending an average of about $3.00 per day on snacks.
- November 18 ,2007
A study by the National Food Service Management Institutes's Applied Research Division at the University of Southern Mississippi found distributing breakfast in the classroom increases consumption, decreases disciplinary problems and increases the focus on academics. Approximately 5 percent of America's schools serve breakfast in class.
- October 22, 2007
A study reported by the U.S. Department of Heath and Human Services revealed that eating a breakfast rich in whole grains, fruits and vegetables may decrease instances of heart disease.
The 20-year study that included 21,000 participants examined the relationship of breakfast cereal intake to cases of heart failure. Patients who ate seven or more servings of whole grain cereal per week saw a 29 percent reduction in heart failure risk.
- September 30, 2007
According to the British Journal of Nutrition, children (ages 8 to 11) who eat a breakfast of low Glycemic Index (GI) foods are prone to eat fewer calories throughout the rest of their day. Click here for more information on the Glycemic Index.
- September 24, 2007
Hotel breakfasts are extremely desirable. A study by the public relations agency Y-Partnership found that nearly one half of leisure travelers and 53% of business travelers were influenced in their choice of hotel by whether or not a hotel served breakfast. Of the business travelers, two-thirds indicated that a hotel breakfast was "very" or "extremely desirable".
- January 22, 2007
Consumer research firm NPD Group reported that consumers eating breakfast outside the home order soda pop with 15.1 percent of their breakfasts, compared with 7.9 percent in 1990. When asked to comment on the statistics, Mr Breakfast said, "That's a drag." He suggests juice, milk and water as healthier alternatives.
- January 19, 2007
Burger King will introduce their new 10-item BK Breakfast Value Menu nationwide on February 19. The new menu will introduce the new Hamlette sandwich - thinly sliced ham, melted American cheese and fluffy egg, topped with honey butter and served on a sesame seed bun. Another new item is Cheesy Tots - bite-size portions of melted mozzarella and cheddar cheeses inside a crispy potato crust. Cheesy Tots will be available all day.
- January 7, 2007
Jack in the Box introduced the Bacon Breakfast Jack sandwich - fried egg, American cheese, and bacon on bun. The initial price for the sandwich is $1.29.
- December 26, 2007
According to NPD's annual "Eating Patterns in America" report, some traditional breakfast items eaten at home have declined in regularity over the past 20 years. Toast was eaten at 13% of in-home breakfasts in 2006, compared to 26% in 1985. Coffee is currently consumed at 32% of in-home breakfasts, compared to 44% two decades ago.
Items on the rise are cereal bars, yogurt and carbonated soft drinks. Eggs were consumed at 12% of America's breakfast tables in 2006, up from 10% in 1996.
According to the report, the products consumed most frequently for breakfast in the home (in order) are coffee, cold cereal, fruit juice, milk, bread, fruit, eggs, hot cereal, bacon and hot tea.
Sadly, 45% of those surveyed said they viewed breakfast as a small or mini-meal, with 38% viewing breakfast as full or complete meal. 5% regarded breakfast as a snack and 11% considered breakfast a beverage-only situation.
Research compiled on MrBreakfast.com suggests that people who skip breakfast or treat it as a snack or mini-meal are more likely to gain weight (be unattractive) and perform worse at school and work than those who take breakfast seriously.
- December 2006
The December 2006 Journal of Adolescent Health revealed that teens on the verge of adulthood are more likely to skip breakfast and increase fast food consumption. The report - based on a study of over 20,000 adolescents - supports existing research suggesting that skipping breakfast results in increased risk of weight gain.
- October 24, 2006
Bacon helps women lose weight. A Purdue University study presented at the North American Association for the Study of Obesity revealed that women who added a little lean protein to their breakfast -- in this case, a slice of Canadian bacon added to an egg sandwich -- experienced less hunger during the following four hours compared with those who ate the sandwich sans bacon. Blood levels of the hunger hormone ghrelin also rose significantly less in women who ate the bacon breakfast.
- October 02, 2006
Breakfast is especially important to young women. Researchers at the University of Ulster (Northern Ireland) said memory and attention tests found boys did better when they were a little hungry while girls were best after a satisfying morning meal. "This research suggests girls need a more satisfying breakfast than boys to perform at their best," said researcher Dr. Barbara Stewart. During the test, pupils were fed a breakfast of toast, or beans on toast, and then tested on cognitive ability. As tests became more difficult, those who had eaten beans outperformed students who had been given just toast. The researchers suggested girls benefited most because a breakfast high in carbohydrate and protein helped counteract the effect of a negative mood on their academic performance.
- July 21, 2006
In the U.K., Consumer group Which? found that 76% of 275 breakfast cereals tested have high sugar content while 90% of the brands aimed for the younger market are high in sugar. Among those that contain greatest amount of sugar are Asda's and Morrisons' Golden Puffs, Kellogg's Coco Pop Straws and Quaker Oatso Simple for Kids. Generally, all the cereals tested have medium to low saturated fat content but Sainsbury's Crunchy Oat Cereal (has 20.3g fat per 100g) and Jordan's Country Crisp were seen to have too much of saturated fat. On the other hand, Kellogg's All-Bran was seen to contain 2.25g per 100g of salt. Nestle's Golden Grahams, Asda's Choco Flakes, Sainsbury's Hooplas and Kellogg's Rice Krispies were also noted for having great amount of salt.
- July 8, 2006
According to the Korean Ministry of Health and Welfare, 38 percent of Koreans in their 20s occasionally skip breakfast, while an average 16.7 percent of people among all age groups skipped the meal. About 23 percent of Korean teenagers between 13 and 19, skipped breakfast, as did 17.2 percent of those between 30 and 49, and 2.7 percent of those over 65.
- July 6, 2006
BBC News reported that Kellogg's plans to buy a Chinese food firm to develop and promote breakfast cereal, cereal bars and hot cereals in China. Kellogg's already operates plants in South Korea, Japan, Thailand and India.
- June 14, 2006
Researchers at the Baylor College of Medicine in Houston studied the breakfast habits of 700 ninth graders. They reported that nearly 20 percent of the young people skipped breakfast. Compared with the breakfast skippers, kids who did eat breakfast were two to five times more likely to get at least two-thirds of the recommended intake of these critical nutrients: Calcium, magnesium, riboflavin, folate, phosphorus, iron, vitamin A, vitamin B6, vitamin D.
- June 7, 2006
Two Texas A&M University Vegetable and Fruit Improvement Center researchers revealed that when orange and grapefruit juice were given to lab rats, it improved their bone strength and prevented osteoporosis.
- May 9, 2006
ACNieslen reported that breakfast cereal sales in the Middle East has grown some 16% in the past couple of years and has frequently been in the top-five fastest growing categories in Saudi Arabia. Kellogg's has a market share of about 50% in the breakfast cereal category across the Middle East. Nestle is the market leader in Saudi Arabia, where it has a market share of about 45%.
- April 22, 2006
The Napa Valley Register reported that President George W. Bush had a breakfast of bran flakes, muffins and fresh fruit during a recent trip to Nappa Valley.
- April 12, 2006
A German clinical trial published in The Journal of Diabetes Care has reported that eating a fiber-enriched bread for only three days improved insulin sensitivity in overweight and obese women by eight per cent. This report adds to growning evidence that insoluble fiber - such as that found in many breakfast cereals - aids in protection against type-2 diabetes.
- April 4, 2006
According to Reuters, a boy in London found a two-foot long corn snake in a box of Golden Puffs breakfast cereal. Five-year old Jorden Willett initially mistook the snake for a toy prize until it moved. Netto, the discount store that sold the box of cereal, said it would check its stock and review its procedures.
- April 2, 2006
The Boston Globe reported that at elementary schools where 80 to 100 percent of students ate breakfast, English and Math MCAS scores went up by as much as three points, a statistically significant increase. The basis of the study was the Massachusetts Comprehensive Assessment System test suring the 2003-2004 school year.
- March 27, 2006
A study of 19,000 Americans called NHANES III found: (1) Breakfast skippers are more likely to gain weight gain, because they are more inclined to overcompensate for the loss of key nutrients at breakfast by eating more fat-rich, high-energy foods later in the day; (2) Eating breakfast not only increased the daily dietary fiber intake significantly, but also provided more protective nutrients such as vitamins and minerals; and (3) Eating high-fiber breakfast cereals had a positive effect on keeping the Body Mass Index low.
- March 19, 2006
A study by Dr. K Ramaswamy from the SVT College of Home-Science, SNDT University, indicated that most traditional Indian breakfast items do not deliver enough iron. She noted an urgent need for fortification of food items, as is already done in fortified breakfast cereals.
- March 16, 2006
Maryland Medical Research Institute researchers found girls who ate cereal through their teen years had a lower Body Mass Index.
- March 16, 2006
University of Florida researchers discovered children who ate breakfast had superior nutritional profiles than those who skipped breakfast.
- March 16, 2006
An International Journal of Food Science and Nutrition study reported people who consume breakfast cereal every day reported feeling better mentally and physically than those who rarely fulfilled their need for grains in the morning.
- March 16, 2006
In findings published in an issue of the Journal of the American College of Nutrition, people who ate breakfast had a higher intake of important vitamins and minerals and lower serum cholesterol levels. The study concluded that consumption of breakfast cereals appears to have a positive impact on nutritional status.
- March 10, 2006
England's Daily Mail Newspaper reported that sales of porridge and oatmeal in Britain have soared by 81 percent in the last five years. The British ate 50,000 tons of the oats in the last year alone. By contrast, sales of sugary cold cereals rose only13 percent over the same period.
- March 9, 2006
Bolivian Foreign Minister David Choquehuanca recommended that school children be fed coca leaves instead of milk for breakfast. Mr. Choquehuanca said that the coca leaf has more nutritional substance and gives extra energy. "Our children need calcium, and the coca leaf has more calcium than milk," he said. He also told the Bolivian congress that coca has more phosphorous than fish.
- March 8, 2006
Nearly 90 percent of children ages 6 to 12 regularly eat cereal, according to consumer research firm NPD Group. Two-thirds of them eat sweetened cereals.
- March 9, 2006
The Daily Telegraph reported that porridge is disappearing from the breakfast menus of Britain's prisons. Many prisoners are now served up a "27p pack", containing cereal, bread, jam, tea or coffee and milk. The general consensus among prisoners is that they prefer porridge to the breakfast packs.
- March 8, 2006
U.S. Department of Agriculture declared this week "Ohio School Breakfast Week." The Ohio Department of Education noted research that shows good nutrition can increases students' achievement and alertness, as well as improve behavior and reduce absenteeism, tardiness and trips to the school nurse. About 46 percent of Ohio schools offer breakfast.
- March 8, 2006
The Hamilton Spectator reported that 34 percent of Canadians don't eat breakfast. Of those, 51 per cent say they aren't hungry, while 39 per cent say don't have the time.
- February 21, 2006
Consumer rights body Which? lodged a complaint with the Advertising Standards Authority about British TV ads for Kellogg's Coco Pops Straws claiming the ads are "misleading and irresponsible" because the chocolate-lined wafer tubes are being promoted "as a way to get children to drink more milk". The ads use the line "A totally different kind of breakfast".
- February 21, 2006
The Journal of the American College of Nutrition published a study indicating that eating two eggs in the morning can reduce the amount of food you eat at lunch and the hunger you feel over the next 24 hours.
- February 20, 2006
An argument for skipping breakfast? American scientists at the Yale University found that that hunger impacts the functioning of part of the brain known as the hippocampus, which is known to be essential to learning. Asia New International raised the idea that hunger pangs could then trigger memories and lead to better test results for students.
- February 10, 2006
Euromonitor released a report that revealed consumption of breakfast cereals in Bulgaria grew by 90 percent between 2000 and 2005. In 2005 alone, the market grew by 14 per cent. The report showed muesli as the strongest growing cereal - recording 194 per cent growth between 2000 and 2005.
- February 10, 2006
According to Brand Republic, the London Underground (subway system) is seeking to tie up with a ready-to-eat breakfast foods brand to run a media and sampling initiative to minimize delays caused by travelers with empty stomachs falling ill. London Underground research shows passenger hunger and dehydration is a major cause of people being taken ill on trains, and women who skip breakfast account for the majority of incidents.
- February 7, 2006
The Wendy's fast food restaurant chain plans to open for breakfast. The move is expected to begin in 2007. Wendy's is working with Coca-Cola, General Mills, Procter & Gamble and others to develop the menu. Last year, quick-service chains chalked up $7.2 billion in revenue from breakfast.
- February 3, 2006
The Polish breakfast cereals market is forecast to reach a value of nearly $152 million by 2009 according to Food Business Review. The increase is expected to be driven by the ready-to-eat breakfast cereal category, which will account for $149 million of the overall Polish breakfast cereals market by 2009.
- February 31, 2006
Actress Lindsay Lohan was treated for a laceration to her leg on Friday after a breakfast mishap at the home of rock star Bryan Adams. According to Lindsay's mother, the star of the movie "Mean Girls" was preparing breakfast when the mishap occurred. Lindsay was reportedly walking up some stairs and dropped a tea cup when she slipped on the steps.
- January 30, 2006
Dunkin' Donuts today introduced a new breakfast sandwich: the Supreme Omelet, a combination of bacon, American cheese and scrambled eggs with green and red peppers, scallions, hash brown, Swiss and Monterey Jack cheese, served on a baked croissant.
- January 18, 2006
McDonald's Corporation says same-store sales rose 5-percent in December on stronger sales of breakfast items in the United States and increasing sales abroad.
- January 5, 2006
San Francisco police captured a burglar after he allegedly broke into a home and then decided to make breakfast. James Michael Fowler, 26, was arrested and charged with burglary after a neighbor watching the house found a pan of cocktail franks cooking on the stove and some freshly made orange juice nearby.
- January 5, 2006
Quaker Oats introduced new Quaker Breakfast Cookies made with whole grain Quaker Oats. Each cookie provides 5 grams of dietary fiber.
- January 4, 2006
Jimmy Dean announced the availability of three new Jimmy Dean Skillets: Sausage, Ham and Southwest Style.
- December 29, 2005
A study funded by the Egg Nutrition Center and the U.S. Department of Agriculture found that eating eggs for breakfast instead of a bagel can reduce hunger and caloric intake both at lunchtime and over the next 24 hours. The study of 28 overweight individuals compared two calorically-identical breakfasts, one consisting of two scrambled eggs and two slices of toast with low-calorie jelly, and the other a 3 1/2-inch bagel with cream cheese plus a 3-ounce nonfat yogurt. Previous research had already found that normal weight individuals showed greater satiety from a high-protein breakfast - that's why they used chunky people for this new study.
- December 20, 2005
 Breakfast Insider: Taco Bell is experimenting with a new breakfast burrito. A Breakfast Lover (name withheld) notified Mr Breakfast that'd he'd just participated in a taste test for for the chain. The grilled burrito was filled with potato, bacon, guacamole, scrambled eggs and melted cheese. He was asked which name he prefered: "Monterey Bacon Grilled Breakfast Burrito" or "California Bacon Grilled Breakfast Burrito". Our source tells us the burrito is very good and quite filling. He was told that the target price for the new item is $2.79.
- December 19, 2005
A press release from GE Free NZ ("GE" stands for "genetically engineered") urged to the Kellogg's Company to halt plans to use Monsanto's nutritionally-altered, low linoleic soybean oil (Vistive) in it's breakfast products until the health effects of the oil can be studied further. The release stated, "Kellogg's move does not benefit consumers, but could be a way to avoid consumers knowing the levels of trans fatty acids in their products. The use of low linoleic GE soy bean oil as an alternative to trans fatty acids may indicate that the company is afraid of new labeling requirements for trans fatty acids which come into force in January. Under food regulations most GE-derived oils do not have to be labeled by manufacturers. There is concern that manufacturers like Kellogg's may be able to use nutritionally deficient and GE soy oils in their products without declaring the fact, as they attempt to move away from trans fatty acids."
- December 15, 2005
 Ireland On-Line revealed that actress Denise Richards regularly eats M&Ms in the morning. "When you're working 16 hours straight, three meals a day doesn't cut it," Richards was quoted as saying.
- December 15, 2005
According to the Food Research and Action Center, 7.5 million kids got breakfast for free or at a reduced price during the 2004-2005 school year - a 5.3 percent increase from the previous year and the biggest increase in a decade. The federal government doesn't require schools to serve breakfast. Some states require breakfasts for certain schools, usually ones with more low-income students. Others offer financial incentives or startup funding for breakfast programs. Data from the U.S. Agriculture Department indicates that over 81 percent of schools participating in lunch programs were also participating in breakfast programs - up from 79.4 percent from the previous year. As promising as this data is, the School Breakfast Program only reaches two in five children who need it, according to the Food Research and Action Center.
- December 14, 2005
In New Jersey, a new law is requiring schools to offer breakfast free or at reduced prices if 20 percent or more students qualify for a similar school lunch program.
- December 8, 2005
 USA Today reported that Papa John's Pizza is testing Omelet Pizzas in the morning at downtown locations in five cities. In addition, Happy Joe's Pizza - a regional chain in Iowa - is about to move breakfast pizzas out of testing and onto permanent menu boards at some stores. Twenty years ago, Domino's Pizza, tested morning pizzas in Dayton and Columbus, Ohio, targeting delivery to homes rather than businesses. According to Domino's spokesman Tim McIntyre, "It was an idea whose time had not yet come."
- December 8, 2005
Exxon Mobil introduced a new line of breakfast sandwiches at its On the Run convenience stores in the U.S. Sold under the brand name On the Run Cafe, the sandwiches include a sausage, egg and cheese biscuit; a ham, egg and cheese croissant; a bacon, egg and cheese English muffin; a sausage, egg and cheese bagel; and a sausage biscuit.
- December 6, 2005
 A study of nearly 10,000 people by the National Institute of Diabetes and Digestive and Kidney Diseases and Social & Scientific Systems, Inc., found that coffee and tea may reduce the risk of serious liver damage in people who drink excess alcohol, are overweight, or have too much iron in the blood. Those who drank more than two cups of coffee or tea per day developed chronic liver disease at half the rate of those who drank less than one cup each day. The beverages provided no protection to people at risk of liver disease from other causes, such as viral infections.
- December 1, 2005
 Quaker Oats introduced new Life Vanilla Yogurt Crunch cereal "combining the wholesome goodness of classic Life cereal with the grown-up taste of yogurt". The new cereal is made with whole grain Quaker Oats and features crunchy oat clusters covered with vanilla flavored yogurt. New Life Vanilla Yogurt Crunch is low-fat, delivers nine essential vitamins and minerals and provides a good source of calcium and fiber (4 grams of fiber per serving).
- November 27, 2005
The breakfast and lunch meat market is projected to reach $9.8 billion for 2005. Sales growth was strongest in 2003-2004, during the low-carb craze. Sales increased 15% between 2000 and 2005. The lower sales growth in 2005 is likely due to reduced popularity of low-carb diets. Newer convenience products like "meat in a tub", precooked bacon and brown-and-serve sausages are included in these figures and projections. Frozen breakfast sandwiches are not.
- November 14, 2005
A study at Brigham Young University found that quick-cooking rolled oats that had been stored 28 years in sealed containers were rated "acceptable in an emergency" in taste and quality by three-fourths of the respondents in a taste test.
- November 7, 2005
The American Journal of Clinical Nutrition reported that more than half of all teenagers skip breakfast at least three times a week.
- November 7, 2005
 Starbucks began testing hot breakfast items similar to McDonald's Egg McMuffin sandwich. Motley Fool writer Brian Gorman noted that McDonald's is moving in an upscale direction citing their new premium coffee and that Starbucks could be shifting in a downscale direction with a possible hot breakfast offering.
- November 4, 2005
The 2005 Report Card on America's Breakfast Habits from the PTO (a national parent/teacher organization) and the American Cereal Council revealed that 30% of U.S. elementary school students go to school at least one day per week without having eaten breakfast. 20% of the children studied go to school at least twice a week without breakfast in their bellies. The most significant finding was that the chance of children skipping breakfast was reduced by 2/3 if their parents as made breakfast available.
- November 3, 2005
An article in the Evening standard reported that the cost of breakfast at London's top hotels, including the Ritz Piccadilly, had reached as much as $51 (U.S.) dollars per person, noting the cost was as much as dinner with wine at many London restaurants.
- November 2005
A study funded by Great Britain's Sugar Bureau (covered in the November issue of Pediatrics) showed that children who ate a low-glycemic index (GI) meal in the morning consumed significantly fewer calories at lunch than kids on a high-GI breakfast. Glycemic index is a measure of how quickly a carbohydrate raises an individual's blood sugar level. High-GI foods such as croissants and corn flakes (typically highly processed foods) can cause a spike in blood sugar. Low-GI foods, such as whole grain cereals, oatmeal and nutty breads, break down more slowly in the body and tend to be higher in fiber. Thirty-eight children, aged 9 to 13, participated in the study. Researchers devised three test breakfasts of varying GI levels to see what effect they would have on kids' appetite and lunch intake. Children who ate a low-GI breakfast not only ate less at lunch but reported less hunger before lunch than those who consumed the high-GI breakfast.
- November 2005
Did you know... Hotels in Jerusalem are forbidden by Jewish law to serve warm breakfast on Shabbat morning. Shabbat is the weekly day of rest in Judaism. It is observed, from before sundown on Friday until after nightfall on Saturday. Many hotel managers (including observant Jews) consider the decades old law a detriment to their guests, but they decline to address the issue publicly. A few hotel industry representatives have expressed opposition openly but have made no progress in changing the Shabbat laws regarding heating up food. Israeli Prime Minister Sharon has yet to appoint a chief rabbi for Jerusalem. Rabbi Assaf Atzor, the head of the Jerusalem Religious Council and Jerusalem Chief Rabbinate has stated "I am not prepared to change the rules. But in the coming months a new chief rabbi will take office in Jerusalem, and we will discuss the issue with him. Let him decide whether to change the rules or not."
- November 2005
 In Pemberton B.C., a black bear attracted to the aroma of freshly baked blueberry muffins entered Grimm's Deli during breakfast. Three customers and an employee were able to push the bear out of the restaurant using a chair. The bear took no muffins.
- November 2005
Bravo! Foods International announced that it expects to launch Bravo! Breakfast Blenders(TM), developed in collaboration with 7-Eleven, Inc. Breakfast Blenders is a line of fortified milks designed to provide the nutritional benefits of a good breakfast. They will be introduced exclusively at participating 7-Eleven(R) stores nationwide. Bravo! Breakfast Blenders are 100% milk and a blend of breakfast fruits and flavors, and fortified with vitamins and minerals. Flavors are to include: Chocolate Raspberry, Vanilla Peach, Double French Vanilla and Double Chocolate.
- October 30, 2005
Dunkin' Donuts has started testing a number of "all-day meal" items including stuffed panini sandwiches which are currently being tested in southeast Massachusetts and Rhode Island. The company hopes to almost triple its stores to 15,000 nationwide by 2025. Dunkin' Donuts is the largest coffee-by-the-cup retailer, with sales of $3.6 billion in 2004 - up 12 percent from the previous year.
- October 19, 2005
A study of nearly 2,400 girls sponsored by the California Milk Processors Board (also see 6/05 below) published in the Journal of the American Dietetic Association revealed that missing breakfast can lead to weight gain, poor concentration and poor performance at school. The study which followed the girls from age 9 through their teens concluded that girls who skip breakfast are less likely to make up for missed vitamins and minerals during the rest of the day. Additional research found that they're also more prone to weight gain, poor concentration and poor performance at school. By the age of 19, about 75 per cent of the girls were skipping breakfast. At age nine, only 25 per cent skip the meal. Common reasons for skipping breakfast were a desire to sleep more and not feeling hungry.
- October 17, 2005
A study conducted by Papa Murphy's, the sixth-largest pizza chain in the U.S., showed that 75% of 500 Chicago residents surveyed have had pizza for breakfast.
- October 17, 2005
A study by Dr Mark Mattson, from the National Institute on Aging in Baltimore, explored possible benefits of skipping breakfast and lunch and only eating diner. The study followed earlier research that showed rats who ate only every other day lost weight and lived longer than those allowed to eat when they liked. He described his research on people who only eat between 4 P.M. and 7 P.M. as being "promising".
- October 16, 2005
 Holiday Inn Express public relations manager Natasha Gullett said that Holiday Inn Express is now serving 15 million cinnamon rolls a year. This includes those eaten by guests who eat multiple rolls in one sitting.
- October 2005
The USDA Food and Nutrition Services defined 5 primary breakfast programs available to school districts: (1) Traditional breakfast: Breakfast is eaten by students in the cafeteria at the same time for all students or in shifts. (2) Breakfast in the classroom: Breakfast is delivered to the classroom and consumed there before school starts. (3) Grab 'n go breakfast: Bagged breakfast is available at sites throughout the school for pickup on the go, during a break or during first period. (4) Breakfast after first period: Breakfast is served and eaten after first period between classes (and finished during second period) or during break. (5) Breakfast on the bus: Breakfast is served and consumed on the bus. (This method is better for students who ride the bus for more than 15 minutes.)
- October 2005
The Washington Post reported that 11 percent of morning meals are eaten out and 6 percent are eaten on the go -- double the rate of a decade ago. The article also noted the following statistics: Nearly a quarter of all breakfast meals ordered at restaurants are eaten in the car, up more than 40 percent since 1993. The breakfast sandwich is the No. 1 item bought at restaurants in the morning. 1 percent of all breakfasts are eaten at our desks -- a meal known as "deskfast". Coffee is the No. 1 item consumed in the morning, whether at home or away. The National Coffee Association says 87 percent of adult Americans are drinking coffee at breakfast, up from 84 percent last year. 39 percent of Americans drank their coffee away from home, a jump of 10 percentage points over 2003.
- October 2005
Market research firm NPD Group indicated that breakfast is skipped more than lunch. Sixteen percent of lunches are skipped, but only 13 percent of breakfasts.
- September 8, 2005
A Michigan State University study co-authored by Kellogg's covered in the Journal of the American Dietetic Association found that women who favored cereal for breakfast tended to weigh less than their peers who opted for other breakfast foods or who skipped the meal altogether. Researchers based their findings on results from a national health and nutrition survey conducted by U.S. health officials in 1999-2000. Of the 4,218 adults surveyed, 77 percent were breakfast eaters, 22 percent of whom favored ready-to-eat cereal. Among women, those who ate cerea,l were 30 percent less likely to be overweight than women who skipped breakfast, even when other factors, such as exercise and total calorie intake, were considered. Women who favored other breakfast foods, however, had results similar to those who skipped breakfast.
- September 2, 2005
The Center For Disease Control reported that instances of children being overweight has nearly tripled in the past 30 years. Over 9 million children in the United States are currently overweight.
- August 30, 2005
 A Tufts University study found that children performed better on tests if they had breakfast. The study also highlighted that having a sweet, sugary breakfast was better than having no breakfast at all. This is how it worked: One day, schoolchildren ages 6 to 11 had a breakfast of oatmeal and then took several different tests. A week later, they ate Cap'n Crunch and took several tests. A third week, they skipped breakfast one morning and took several tests. A Cap'n Crunch breakfast was better than nothing but oatmeal was best for improving brain functioning. Students listened better and had better spatial memories after eating a good breakfast.
- August 28, 2005
 A study by researchers at the University of Scranton found that more Americans get most of their antioxidants from coffee than any other source, regardless whether the coffee is decaffeinated or regular. The study concentrated on 100 food items. Tea came in second place and banana placed third.
- August 18, 2005
Jamba Juice, launched two new Energy Breakfast Blends in over 500 stores nationwide. Eye-Opener(TM) and Matcha Momentum(TM) soymilk-based fruit blends are touted a providing an easy and healthy way for a quick breakfast packed with sustainable, nutrient-rich energy and natural sources of caffeine found in Matcha green tea and the juice blend, infused with Guarana. The two new dairy-free Energy Breakfast Blends complement the existing Breakfast Menu of yogurt blends, Bright Eyed & Blueberry(TM) and Sunrise Strawberry(TM).
- August 17, 2005
According to the Kansas City Barbecue Society, 14 percent of Americans say they have cooked breakfast on a grill. 43 percent of Americans grill more than once a week, while 3 percent grill every day. 76 percent of grillers include fruits and vegetables as part of their meals.
- August 15, 2005
Hyatt Hotels Corporation announced that its restaurants are making a commitment to becoming industry leaders in breakfast dining. For the first time in company history, Hyatt's breakfast menu will offer 15 exclusive, signature breakfast dishes at all of its restaurants. Plus, from Seattle to Sarasota and Palm Springs to Puerto Rico, every Hyatt hotel will offer guests four additional selections that reflect regional tastes and traditions. New breakfast menu items include Sticky Bun French Toast, Poached Eggs in a Pot and Breakfast in a Basket. Hyatt's morning meal service will come with an extraordinary surprise. After ordering, every Hyatt customer will be greeted moments later with a 2.5-ounce chilled glass filled with a refreshing banana-berry or wild berry fruit smoothie. The light beverage is served complimentary with breakfast.
- August 8, 2005
Denny's Restaurants introduced their new Meat Lover's Complete Bowl Breakfast, the biggest breakfast ever served at Denny's - a bed of two helpings of hash-brown potatoes, topped with two eggs, shredded cheddar cheese, crumbled sausage, crumbled bacon and diced ham. You also get a side order of two strips of bacon and two sausage links and a plate of three buttermilk pancakes. Total calories: 1,414. Fat grams: 99. Dietary fiber: 5 grams. Carbs: 86 grams. Manufacturer's suggested retail price: $6.49. The Meat Lover's Bowl is one of three new Complete Bowl Breakfasts at Denny's. There's also the Ham & Mushroom Bowl and the Country Sausage Bowl. The Complete Bowls are part of Denny's "Abundant Value" menu.
- August 2005
A recent survey by the National Restaurant Association showed that breakfast growth outpaced both lunch and dinner at close to 40 percent of restaurants surveyed.
- August 2005
The Scotsman News reported that organic porridge is experiencing a "boom in sales" in the U.K. and that porridge is "threatening to knock Weetabix off the number 1 spot of the nation's favorite cereal charts". Demand for Pertwood brand organic porridge has risen 25 per cent over 2004. Supermarkets Waitrose and Sainsbury's reported a 40 per cent increase in sales of organic porridge.
- August 2005
Bob Evans Farms Inc., Interim Chief Executive and President Larry Corbin said Bob Evans needs to return to a focus on its traditional morning-menu service to counter slumping sales. Corbin hopes to bring new items, such as crepes and a three-egg omelet, to the table to jolt sales in Bob Evans' breakfast, an area he called a traditional strength for the Columbus-based company.
- August 2005
Lutein and zeaxanthin found in eggs protect your eyes from harmful ultraviolet light, and diets rich in these antioxidants can cut the risk of cataracts and macular degeneration (two leading causes of blindness) by 20 to 40%. A study conducted by the Tufts University Friedman School of Nutrition Science and Policy in Boston tracked and compared the amount of lutein absorbed by 10 subjects who consumed nutritional supplements, spinach, and enriched eggs from chickens fed diets high in lutein. The enriched egg increased the level of lutein in the subjects on average two times greater than spinach and three times greater than lutein supplements or lutein ester supplement.
- August 2005
The Omnimas Breakfast Study stated that 57% of UK parents skip breakfast.
- August 2005
The U.K. Office for National Statistics reported that one in five U.K. kids skip breakfast compared to one in four adults who skip breakfast.
- July 26, 2005
A study from the Rochester Center for Obesity Research in Michigan revealed that having an egg for breakfast is more filling than having any other breakfast food, and can help limit your caloric intake for the rest of the day by more than 400 calories. Researchers also concluded that eggs have a 50-percent greater satiety index than breakfast cereal or bread.
- July 8, 2005
New research reported by NBC shows certain kinds of fat can increase a child's brain power. The key is to eat omega-3 fatty acids rather than the saturated fat found in fried foods. Walnuts, soybeans, eggs and tuna are all good sources of omega-3 fatty acids.
- July 2005
The Kids, Food and Eating Behaviors Study by Nickelodeon has found that kids (ages 6 to 14) today have great leeway in deciding when and what they will eat throughout the day - and that only half of them report eating breakfast everyday. The study's findings include: (1) Only 50% of kids report they eat breakfast everyday. (2) Only 39% of kids consistently eat three meals per day. (3) 74% of kids say they choose what they eat for breakfast all the time or most of the time. (4) 68% of parent's say their kids regularly eat breakfast; only 50% of kids say they regularly eat breakfast. (5) 44% of kids say they choose what they eat for breakfast all the time; 31% of parents say their kids regularly choose what they eat for breakfast.
- June 27, 2005
Coffee Bean & Tea Leaf outlets across the United Arab Emerates are offering an array of breakfast items, specifically created for those who want a nutritious start to the day. Items include a selection of Focaccia bread or Panini bread snacks, waffles with blueberries, a salmon scramble, a muesli parfait and a selection of muffins and scones.
- June 6, 2005
Environmentally-minded researchers question whether the increase in morning visits to Starbucks and similar designer coffee chains is creating problems with traffic and pollution. They've dubbed this the "Starbucks Effect".
- June 6, 2005
Independent analyst Nancy McGuckin used statistics from the Bureau of Transportation to determine that morning breakfast stops increased 24% from 1995 to 2001.
- June 2005
Among coffee drinkers, the number who buy their joe away from home in lieu of brewing their own surged from 29 percent to 40 percent from 2003 to 2004, according to the National Coffee Association. The number of daily coffee drinkers rose from 49 percent to 53 percent of all Americans.
- June 2005
Sales of Quaker oats dropped 8 percent from 2003 to 2004. Sales of their ready-to-eat Quaker Breakfast Squares increased 15%.
- June 2005
A study of 4,000 children (ages 2 to 5) by the Centers for Disease Control and Prevention in Atlanta revealed that children who don't eat breakfast are at a higher risk for tooth decay. Researchers found not eating breakfast every day was associated with overall tooth decay in a child's primary teeth. The authors say while minority children or those in lower socio-economic groups were susceptible to tooth decay, higher income children were more likely than their less affluent counterparts to have tooth decay if they had poor eating habits. The study was published in June's Journal of the American Dental Association.
- June 2005
In a study on breakfast and teenaged girls covered in the June issue of the Journal of the American Dietetic Association, researchers analyzed information from a nine-year federal health study containing dietary information from more than 2,300 girls who entered the study at age 9 or 10. Their findings: (1) The percentage of girls who ate breakfast on a daily basis dropped dramatically from more than 77% for 9-year-old white girls and 57% for 9-year-old black girls to less than 32% and 22%, respectively, by age 19. (2) Black girls consistently ate breakfast less often than white girls at all age levels. (3) Girls who ate breakfast regularly had a lower Body Mass Index than those who regularly skipped breakfast. (4) Girls who ate breakfast consistently had diets that were higher in fiber and calcium.
- May 9, 2005
According to the Kellogg's Family Health Study 2005, 90% of children say their parents are the most important source of believable information when it comes to food and healthy eating.
- May 2005
Researched from the University of Florida and the University of Minnesota analyzed over 80 studies on breakfast and reported that kids who eat breakfast have better nutritional profiles than kids who skip the morning meal. They are less likely to be overweight, even though they consume more calories overall, and they have better memories, test grades, and school attendance.
- April 2005
A study in the American Journal of Clinical Nutrition and the Journal of Nutrition revealed that skipping breakfast can mean skipping vital dietary sources of bone-building calcium and vitamin D. Most bone mass is accumulated before age 20 making calcium-rich foods, like milk, all the more important during teenage years. The Centers for Disease Control recommends 1,300 milligrams of calcium a for healthy bone development in girls. An 8-ounce glass of low-fat milk contains 300 milligrams.
- February 11, 2005
The American Journal of Clinical Nutrition reported that skipping breakfast may lead to weight gain as well as increase the risk of heart disease in healthy people over time. A study showed that healthy women who skipped breakfast for two weeks ate more during the rest of the day and developed higher "bad" LDL cholesterol levels than women who ate breakfast every day. Women who ate breakfast consumed an average of 100 fewer calories per day than those who skipped breakfast.
- February 2005
The February 2005 American Journal of Public Health detailed a Canadian Institute for Health study indicating schools with healthy living programs - which include morning nutrition services - have lower rates of overweight and obese students. The study reflects data collected from 5,200 Grade 5 students in Nova Scotia.
- 2005
Research from University of Cardiff showed that children who eat a cereal like Kellogg's Corn Flakes for breakfast (versus skipping breakfast) are 9% more alert, 11% less emotionally distressed, 13% less tired, 17% less anxious, 10% less likely to suffer memory and attention span difficulties and 33% less likely to suffer from stomach complaints.
- Undated
The USDA Center for Nutrition Policy and Promotion found that children who eat school breakfast eat more fruits, drink more milk and consume less saturated fat than those who don't eat breakfast or have breakfast at home.
- Undated
A Harvard University study indicated that people who miss breakfast are four times more likely than others to become obese. Research showed that a high-fiber breakfast cereal with nonfat milk and fruit can aid weight loss and fight diabetes, heart disease and stroke at the same time.
- October 9, 2004
 An article by Health Columnist Charles Stuart Platkin revealed what a few celebrities eat for breakfast. NBC's newly thin morning man Al Roker eats a spoonful of peanut butter, yogurt and raw oatmeal (rolled oats) each morning. If he could (without gaining weight), "(He) would eat Nueske's Applewood-smoked Bacon, waffles made with Russell Farms Pancake Mix and two eggs over easy." 90-year-old fitness guru Jack LaLanne starts each day with a protein drink made with soy powder and soy milk. In addition, he has whole-grain cereal mixed with fresh pineapple. The finishing touch is apple juice made from his branded Power Juicer.
- April 16, 2004
A study from the University at Buffalo found that a 900 calorie high-fat fat-food breakfast can increase inflammatory factors in the bloodstream. A Breakfast containing the same number of calories but derived mostly from fruit and fiber didn't promote the inflammatory effect.
- August 6, 2003
A study reported by the "Journal of the American College of Nutrition" found that eating cereal (either ready-to-eat or cooked) for breakfast is associated with significantly lower body mass index than either skipping breakfast or eating meats and/or eggs.
- July 2003
Research from Helsinki University on data gathered from 5,500 teenagers and their parents showed that individuals who miss breakfast tend to smoke more, drink more alcohol and take less exercise than those who make time for breakfast.
- 2003
Research conducted by Reading University revealed that a 12 year old who skips breakfast has the reaction time of a 70 year old in the classroom.
- April 30, 2002
Researchers from the National Weight Control Registry, a database of more than 3,000 people who have lost at least 60 pounds and kept it off for an average of 6 years, found that eating breakfast every day was a weight control strategy for 78% of the people in the registry. People who kept off weight long-term also reported eating a low-fat diet and exercising for an hour or more each day.
- November 2001
A University of Toronto study of 22 healthy men and women, 61 to 79 years old, published in the American Journal of Clinical Nutrition in 2001 found that breakfast improved memory. And researchers at the University of Wales-Swansea in Great Britain reported that adults who ate a breakfast of low-glycemic foods such as whole-grain unsweetened cereal, bread or eggs performed better on memory tests in the morning than they did after eating sugary, high-glycemic fare such as sweetened cereals or doughnuts.
- 1998
A Harvard University/Massachusetts General Hospital study of children in Philadelphia and Baltimore schools discovered that students who usually ate school breakfast had improved math grades, reduced hyperactivity, decreased absence and tardy rates, and improved psycho-social behaviors compared with children who rarely ate school breakfast.
- 1996
A study from the University of North Carolina revealed that in 1965, 86% of Americans were eating breakfast. By 1991, that number was reduced to 75%. The age group most likely to eat breakfast: those over age 60 (86%). Those least likely to eat breakfast we ages 18 to 29 (63%).
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