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From: Heartland Brands


This cereal has been describe on the box as being "all natural... delicious whole grains for a simple natural taste."

The first three ingredients listed on the side panel are rolled oats, evaporated cane juice and expeller pressed canola oil.

Company Description: Heartland Brands is part of McKee Foods Corporation. They acquired the product line in 1998. When the first Heartland cereal was introduced nationally, the brand was distributed by Pet Incorporated (formerly known as the Pet Milk Company)... Read on and see all cereals from Heartland Brands

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Overall Average Rating = 5 (out of 5)

View all 14 comments for this cereal.


By S.R.

Cereal Rating (out of 5):

Was the best cereal and I felt it was so wholesome too. Appeared to be less filled with junk than the others. Had my first bowl in the late 70s as a very young child. Sad it's no longer around.

Comment submitted: 7/28/2020 (#25376)



By Barrett

Cereal Rating (out of 5):

I'm so sad that this granola has been discontinued. I haven't been able to find it for a while and I was afraid of this bad news. Now I've been reading comments hoping for someone to have recommended something similar.

Comment submitted: 5/29/2020 (#25215)



By BO

Cereal Rating (out of 5):

I have eaten Heartland Granola for 20+ years. Why is it discontinued?

Comment submitted: 2/27/2020 (#24935)



By Tom P.

Cereal Rating (out of 5):

Sorry to see this has been discontinued. My grandmother introduced this cereal to me when I was a small child and I always loved having it for breakfast ever since. It was so hard to find in grocery stores so I obviously wasn't alone in my opinion of it which makes its demise questionable.

Comment submitted: 1/31/2020 (#24848)



By BMaura3245

Cereal Rating (out of 5):

This was by far my favorite granola. I have been looking everywhere for it at the stores and was ready to buy it online but see that it is discontinued. I am so upset. The search for good plain granola is never ending to have with my yogurt and fruit in the morning especially being pregnant I am only craving this kind :( So sad. Has anyone found a similar granola to the Heartland Original they could share?

Comment submitted: 1/23/2020 (#24825)



By Mark W.

Cereal Rating (out of 5):

How's the best granola cereal being discontinued? What's really going on?

Comment submitted: 9/15/2019 (#24508)



By Terri-Berry

Cereal Rating (out of 5):

Heartland was the best granola cereal ever! Loved it since my first box in the early 1970's. And suddenly it's gone. Why? Twinkies made a comeback. How about Heartland Granola making a comeback? Pretty please?

Comment submitted: 8/30/2019 (#24454)



By RoseCoral

Cereal Rating (out of 5):

I just found out Heartland Granola cereal was discontinued. I am so bummed! Went perfect with my yogurt and fruit.

Comment submitted: 8/19/2019 (#24432)



By Granolaluvr

Cereal Rating (out of 5):

Love this granola! At 150 calories 1/2 cup, it was a good calorie count for granola; others are much higher. I added 1/2 t. cinnamon and ate it straight up. Was a wonderful as a little dessert or snack. Sigh. So wha''s the closest thing on the market now?

Comment submitted: 8/18/2019 (#24427)



By saddened

Cereal Rating (out of 5):

I have eaten this granola since the 70s. Now, I eat it with my yogurt. The Original is a simple recipe that went perfectly with my yogurt. I have tried all others but nothing seemed to be as good as this. I am saddened that they have stopped making this. Apparently, people liked it because it was always selling out at my grocery store.

Comment submitted: 8/5/2019 (#24386)



View all 14 comments for this cereal.