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Alpha-Bits
Alpha-Bits
Introduced in 1958
Alpha-Bits was the brain child of an Italian-American pasta lover named Al Clausi. At the time, Clausi was the head of product development for General Food, Post's parent company. He had the idea to run cereal ingredients through a machine designed to create different-macaroni shapes.
Once the cereal ingredients (primarily oat flour and corn starch) were formed into letters of the alphabet, the pieces were exposed to a flash-cooking process known as "gun-puffing".
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Featuring:
Original Post Postman
The original Alpha Bits Postman was introduced in 1961. He was a gruff and sometimes insulting character who was endlessly chased by dogs.
Voiced by comedian Jack E. Leonard, this postman lasted as Alpha Bits' mascot for less than a year. Management at Post's parent company considered the character to be "too harsh".
The original Alpha Bits Postman was introduced in 1961. He was a gruff and sometimes insulting character who was endlessly chased by dogs.
Voiced by comedian Jack E. Leonard, this postman lasted as Alpha Bits' mascot for less than a year. Management at Post's parent company considered the character to be "too harsh".
Loveable Truly
This postman became Alpha Bits mascot around 1962, following the demise of a tougher, gruffer postman.
The character was created by ad man Gene Schinto who had created the original postman. Irked that his original character had been deemed "too harsh" by cereal execs, Schinto produced a new character that was so painfully loveable that he seemed like a hopeless idiot.
After living with Loveable Truley for a year or so, Post realized how whimpy their new mascot was. Subsequent depictions of the character gave him a slightly bigger chest.
This postman became Alpha Bits mascot around 1962, following the demise of a tougher, gruffer postman.
The character was created by ad man Gene Schinto who had created the original postman. Irked that his original character had been deemed "too harsh" by cereal execs, Schinto produced a new character that was so painfully loveable that he seemed like a hopeless idiot.
After living with Loveable Truley for a year or so, Post realized how whimpy their new mascot was. Subsequent depictions of the character gave him a slightly bigger chest.
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Comments About This Cereal
What do you think of Alpha-Bits?
Overall Average Rating = 3 (out of 5)
View all 48 comments for this cereal.
By Cracker Jack (Team Breakfast Member)
| Cereal Rating (out of 5): |  |
I thought that it was a little bit boring.
Comment submitted: 1/30/2020 (#24845)
By Dissatisfied
| Cereal Rating (out of 5): | |
This used to be my favorite, but the new version is awful! Tastes like they were soaked and dried, I agree... taste like cardboard! Bring the old one back!
Comment submitted: 2/17/2019 (#23956)
By trottersan
| Cereal Rating (out of 5): | |
Alpha-Bits were in my top 5 cereals of all-time. Not too sweet, but so delicious. In recent years it has reappeared, but is nothing like the original. Tastes like cardboard now. Not even a hint of sweetness. So sad. Since they started making so many cereals 'healthier', most just don't do it for me anymore. Sadly, the change to 'healthier' foods has sacrificed the original taste of these foods. Had McDonald's fries yesterday and they were inedible! It's like that with so many foods now.
Comment submitted: 2/6/2019 (#23924)
By LuckyCharms#1
| Cereal Rating (out of 5): | |
It's simple - Alpha Bits is Lucky Charms with no charms. Add the Marshmallows. Don't know why they won't.
Comment submitted: 12/27/2018 (#23786)
By reece.m.c.p
| Cereal Rating (out of 5): | |
Ok. New and improved version sucks. Big letters and different taste! Curse Post - bring back the old Alpha Bits and new flavors of Alpha Bits like the marshmallow ones!
Comment submitted: 7/6/2018 (#23229)
By OldSchoolGirl
| Cereal Rating (out of 5): | |
'New and improved' Alpha-Bits are anything but. Tastes like cardboard. Bring back the original.
Comment submitted: 5/8/2018 (#23035)
By Jim
| Cereal Rating (out of 5): | |
I do not like the 'new and improved' Alpha-Bits at all - not good. Bring back the old cereal. In the meantime, Frosted Cheerios are a good substitute but, unfortunately, they can be hard to find.
Comment submitted: 4/19/2018 (#22934)
By Nemo38
| Cereal Rating (out of 5): | |
This rating is for the 'New and improved' Alpha Bits. This cereal disappeared for a few years and when it finally re-emerged they had changed the recipe so much that it was like eating cardboard. Smart company's don't change a good thing. Coke is still Coke and Hershey Bars are still Hershey Bars.
Comment submitted: 10/20/2017 (#22355)
By Unhappy
| Cereal Rating (out of 5): | |
The 'new and improved' Alpha-Bits cereal is awful. Less sugar, yes, but less taste as well. Will not buy again.
Comment submitted: 10/12/2017 (#22332)
By Pat-4
Bring back the Frosted Alph-Bits. The new 'improved' ones do not compare. I will probably end up throwing them out.
Comment submitted: 7/10/2017 (#21996)
View all 48 comments for this cereal.
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