Curves Whole Grain Crunch Cereal

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Curves Whole Grain Crunch

From: General Mills
Introduced in 2007

In 2007, General Mills teamed up with Curves to launch a line of weight management products under the Curves name. The partnership was said to have evolved as a competitive measure to counter Kellogg's success in marketing Special K cereal to women. As of 2008, Curves was the world's largest fitness franchise catering exclusively to women.

In addition to the cereals - Whole Grain Crunch and Honey Crunch - two chewy granola bars were included in the initial line of Curves products.

Curves Whole Grain Crunch cereal was described on the cereal's official website like so:

Curves Whole Grain Crunch is packed with important vitamins and minerals to make this change for good a healthy one.

100 calories per serving! Deliciously crunchy toasted flakes give you 1/3 of the whole grain you need every day.

It's interesting to note that the Honey Crunch variety of the cereal - the one without "whole grain" in its title was promoted as having more whole grain per serving with "over 1/2 of your whole grains each day".

A 3/4 cup serving of Curves Whole Grain Crunch has 100 calories, 0.5 grams of fat, 2 grams of dietary fiber, 4 grams of sugar and 2 grams of protein.

The cereal has been said to taste similar to Total and Wheaties cereals with lighter, crunchier flakes.

Both varieties of Curves cereals were promoted with the tag line "... take it off and keep it off."

Both cereals also included a large image of a fit woman jumping for joy on the the front of the box. Initial boxes of the Honey Crunch variety featured an African-America woman while the Whole Grain Crunch variety made use of a Caucasian-American model.

Click here to see all cereals from General Mills.

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Curves Whole Grain Crunch

Submitter: Heather_S
Uploaded: 6/25/2008
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Comments About This Cereal

What do you think of Curves Whole Grain Crunch?

Overall Average Rating = 3 (out of 5)

By Sally Mae

Cereal Rating (out of 5):

It tasted okay, but I remember the texture of the flakes being a little off - they were like 50% crunchy and 50% tough and chewy. Not my favorite - but I do like the concept of a Curves cereal if they ever do a New and Improved version.

Comment submitted: 12/3/2012 (#10084)

By IreneD (Team Breakfast Member)

Cereal Rating (out of 5):

I love this cereal because the taste reminds me of my beloved Team Flakes. I believe it may be discontinued. Just in case I bought all the boxes I could find.

Comment submitted: 1/11/2010 (#1186)