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From: Health Valley
Introduced in 2005


When this cereal was introduced in March of 2005, The Hain Celestial Group, parent company of Health Valley, described it's new FiberWise cereal in a press release:

"Better-for-you breakfast offerings expand with new Health Valley Organic FiberWise cold cereal. FiberWise is high in insoluble dietary fiber, assisting in digestion and promoting regularity in the body. The cereal is formulated to provide specific functional health benefits like its predecessors: HeartWise(TM) (hot and cold cereals with natural plant sterols offering the most heart healthy benefits of any cereal), BoneWise(TM) (cold cereal with 500 mg of calcium to build and maintain healthy bones) and ImmuneWise(TM) (fortified with Vitamins C and E, Selenium, plus Celestial Seasonings(R) Green Tea extract with 100 mg Catechins, one of the most powerful antioxidants yet discovered to help strengthen the immune system). An organic whole grain medley with flakes, twigs and granola clusters, Health Valley FiberWise has a hearty texture and a delicious taste. Health Valley FiberWise, nutrition for the digestive system, will be available in 12 ounce boxes with a suggested retail price of $3.99."

Company Description: Health Valley is a division of The Hain Celestial Group, the same corporation responsible for Arrowhead Mills and Breadshop cereals. In addition to cereals, the parent company also produces Celestial Seasonings teas, Rice Dream and Soy Dream non-dairy milk-like beverages and Casbah vegetarian mixes and side dishes... Read on and see all cereals from Health Valley

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By yoli

Where can you buy this cereal?

Comment submitted: 1/7/2011 (#3541)