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From: Kellogg's
Introduced in 2008


Kellogg's website referred to this cereal as "Whole-oat squares with strawberry-flavored bits." When the cereal was introduced, the box described the cereal with these words: "whole-grain oats, antioxidants, and low sodium" and "strawberry flavor in every bite".

This version of Smart Start is a throwback to a cereal that was introduced by Kellogg's in the mid-80's, Strawberry Squares. Although in this cereal, the strawberry filling, or flavoring, is distributed throughout the cereal biscuits, as opposed to being completely concentrated in the center of each piece.

A TV commercial introducing this cereal showed middle-aged women engaged in various actives (riding a scooter, playing WII, dancing, running and horseback riding) saying, "I tried something new to make my heart stronger... Smart Start." A female narrator continues, "New Strawberry Oat Bites... light, crunchy squares made with heart healthy oats and a strawberry taste baked right in."

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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Overall Average Rating = 5 (out of 5)

By hunter

Cereal Rating (out of 5):

I absolutely love this cereal. Now I can't find it anywhere. The best tasting Healthy Breakfast I've ever had.

Comment submitted: 5/4/2012 (#7548)



By J.T.

Cereal Rating (out of 5):

I am looking for this cereal as well. I was able to find it in Chicago once however it is no longer offered so I just sent Kellogg's an email.

Comment submitted: 6/30/2010 (#2382)



By scirdan (Team Breakfast Member)

Cereal Rating (out of 5):

I was able to find this in my local supermarket until about 2 weeks ago. The Kelloggs web site still shows it as available, but I can't find it. I just sent them an email. My wife won't eat anything else!

Comment submitted: 3/29/2010 (#1816)



By Nan

Cereal Rating (out of 5):

Has this product been discontinued in stores? I cannot find and I absolutely think this is the best cereal on the market.

Comment submitted: 1/18/2010 (#1226)