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From: Kellogg's
Introduced in 1965


A... is for Apple
J... is for Jacks
Cinnamon, toasty Apple Jacks

This cereal has been described on the box as a "ready-sweetened apple & cinnamon flavored cereal" and an "apple-cinnamon coated cereal". More recent boxes have called Apple Jacks a "crunchy sweetened three-grain cereal with apple & cinnamon."

When this cereal first came out, TV commercials (and cereal boxes) featured a walking, talking apple in a bow tie named Apple Jack. In one ad, Apple Jack encounters a little boy with no energy who "can't keep up" with his friends. Apple Jack offered the following jingle to help the kid out:

(You need) New Kellogg's Apple Jacks
Apple good for breakfast or snacks
Cinnamon toasty... apple tasty (made with real apple bits!)
A bowl a day gives you energy to play.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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Additional Images

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There's More Pictures! See all images for Apple Jacks cereal

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Overall Average Rating = 4 (out of 5)

View all 27 comments for this cereal.


By Reed

Cereal Rating (out of 5):

As much as I hate eating a strait-up RAW apple, I still drink, Apple juice, I still eat Apple pie, and you guessed it, I still like this cereal, I mean, it's not my personal favorite cereal, but it's still freaking delicious!

Comment submitted: 1/25/2019 (#23884)



By SuperTeam

I miss the original Apple mascot!

Comment submitted: 7/15/2018 (#23275)



By Jmjohn

Cereal Rating (out of 5):

Please bring back the original formula that tastes so much better. You will also increase sale of milk because it makes the milk taste like a breakfast milkshake. Please reconsider and bring back the original formula which was orange O's with cinnamon bits!

Comment submitted: 3/1/2018 (#22770)



By Original AJ

Cereal Rating (out of 5):

I highly recommend they bring back the original formula (Orange Os with apple bits)and let America decide. This will bring them back a winning product.

Comment submitted: 12/27/2017 (#22551)



By BooBoo-2

Cereal Rating (out of 5):

My favorite cereal ever... and that's a hard decision!

Comment submitted: 9/16/2016 (#20836)



By Yumarama (Team Breakfast Member)

Cereal Rating (out of 5):

This cereal would show up when the family went camping, so it was truly a "treat" brand. I remember the flavor as spicy and sharp, with a cinnamon taste. This would have been in the mid-to-late 60's and I can truly admit I have no recollection of how sugary this cereal may have been.

Comment submitted: 11/3/2014 (#17953)



By SukeMadiq

Cereal Rating (out of 5):

Apple Jacks are 53% SUGAR, highest of any cereal... 53%...!!! Gross! Feed your kid cake for breakfast, it has less sugar!

Comment submitted: 7/1/2014 (#17273)



By J.T.

Cereal Rating (out of 5):

I want a box of just the orange Apple Jacks like before the late 90s. I think they taste just about the same as decades ago, maybe off a little but not that much.

Comment submitted: 1/18/2014 (#15778)



By larry

Cereal Rating (out of 5):

My wife likes Apple Jacks a lot.

Comment submitted: 7/11/2013 (#12746)



By phil

Cereal Rating (out of 5):

Apple Jacks don't taste the same since they added the green color. Bring back just the plane old orange rings.

Comment submitted: 2/20/2013 (#10919)



View all 27 comments for this cereal.