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From: Post
Introduced in 1970


This cereal box proclaimed, "New! Two naturals join forces."

One of the first TV ads for the cereal described it like this: "The natural benefits of bran. The natural sweetness of prunes. Now, these two naturals join forces in a unique new cereal... And what a difference these delicious flakes and sun-sweet prunes make in your daily bran. Just the combination you need to start your day a little bit better."

Company Description: Founded by C.W. Post, the company began in 1895 in Battle Creek, Michigan under the name Postum Cereals. Their first product was a coffee substitute called Postum. The first breakfast cereal to come from the company was Grape-Nuts in 1897... Read on and see all cereals from Post

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Overall Average Rating = 5 (out of 5)

View all 11 comments for this cereal.


By Budro Linck

Cereal Rating (out of 5):

My brothers and I LOVED Bran & Prune Flakes. We considered it an underground fave. It tasted crazy good.

Comment submitted: 5/21/2020 (#25179)



By Alric1952 (Team Breakfast Member)

Cereal Rating (out of 5):

You know, I was wondering whatever became of this cereal. It was by far my all-time favorite cereal, and I think of it every now and then. For some reason, it didn't sell very well. However, POST knew they really had something. I remember - if I'm remembering correctly - that Post was advertising it and saying that if you bought the cereal and didn't like it, they'd give you your money back. That's confidence in the product. Perhaps we should contact Post and tell them to began producing it. I mean, these days people are more conscious of their health, and this is the sort of thing they're looking for.

Comment submitted: 3/22/2019 (#24037)



By Critter

Cereal Rating (out of 5):

Ate this as a kid as it was my favorite cereal. Maybe that's why I'm so healthy now?

Comment submitted: 2/25/2017 (#21418)



By Mac

Cereal Rating (out of 5):

Me too, #Ed! This was my favorite cereal back then as well! Now I am one of those old folks and I really would like to have it back. Cereal now is basically variations on the old granola, dried fruit, yoghurt etc!

Comment submitted: 7/17/2014 (#17361)



By Ed from 70s

Cereal Rating (out of 5):

I was in high school in the early 70's when I used to eat this cereal and loved it! It sounds like something that was aimed at old folk but it was one of my favorite cereals, right up there with Coco Pebbles and Cap'n Crunch. I wish they would reintroduce it but keep it the same, without any granola or yogurt clusters that are in everything today.

Comment submitted: 2/6/2014 (#15968)



By Paul P.

Cereal Rating (out of 5):

I agree with the 'dirkman'. It may have sounded like old lady cereal but those shavings of prune were tart and delicious! I miss it! Wake up Post Cereal company!

Comment submitted: 1/26/2014 (#15827)



By thedirkman (Team Breakfast Member)

Cereal Rating (out of 5):

Man this stuff was great. I like Raisin Bran too as well as most cereals with dried fruit but I liked this best. I was 12 in 1970 when it was introduced, and I still want a bowl. I would eat it everyday. I even tried to make my own but it just wasn't the same.

Comment submitted: 5/16/2013 (#12089)



By Chomper01

Cereal Rating (out of 5):

Man, talk about a GROSS cereal! I wouldn't even feed this stuff to my nieces and nephews, nor to my own children.

Comment submitted: 2/25/2013 (#11020)



By bunchie

Cereal Rating (out of 5):

I still crave this stuff after all these years.

Comment submitted: 6/18/2012 (#8045)



By andyfjr51 (Team Breakfast Member)

I'd rather eat Raisin Bran.

Comment submitted: 3/31/2012 (#7006)



View all 11 comments for this cereal.