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From: Post
Introduced in 2009


This 2009 addition to the Honey Bunches Of Oats cereal line describes itself on the box as "Crispy Flakes, Crunchy Oats & a Touch of Honey!" The top corner of the box also notes, "Bunches with Pecans Baked In!"

A lengthy essay on the back of the box gives some insight into the origination of the Honey Bunches Of Oats cereal line:

So how did they come up with the idea for this amazing cereal?

Vern had a big idea! Vernon J. Herzing started working for Post Cereals in 1951, as a summer student working in the factory. He joined Post full-time in 1960 and, in 1976 was named a facility manager in Battle Creek, Michigan. Vern wanted to create a product that combined cereals from one of Post's facilities - where in 1986, we manufactured C.W. Post (a granola-based product), Toasties, Grape-Nuts Flakes and Sugar Sparkle Flakes (a frosted corn flake product). He wondered if, by combining these different cereals, he could create a new product - one that would outsell all the others. One Saturday afternoon at home, Vern asked his 18-year old daughter Kimberly to help him prepare different cereal mixtures. They weighed and mixed the different components of cereal and began to sample the combinations, ultimately picking a favorite.

Battle Creek Cereal? The next step was to figure out what to call the product. First, the Post team came up with "Battle Creek Cereal", but research showed that many consumers didn't like the name, although the product itself earned top marks. At the time, no cereal on the market offered those kinds of mixtures. So the team presented their dilemma to Eva Page, a Post brand manager. Eva tasted the cereal and said, The cereal is exactly what it looks like, granola and flakes." She took another bite and then asked, "To make it more exciting, can you put honey in the granola? And the granola is made with oats, right? So," said Eva, "the concept is Honey Bunches of Oats and Flakes." This time, consumers loved the name, and wanted to know where they could buy it! The project was back on track, with a product officially dubbed Honey Bunches of Oats. Later Eve asked, "How can we make it more of an all-family cereal?" The research team suggested adding Post Sugar Sparkle Flakes to the blend, a solution that provided some sweetness to the taste.

Finally, it all came together! After three years of development - most of the time spent searching for a concept - Honey Bunches of Oats cereal hit the market in 1989. During its first year, the product garnered an impressive share of the total cereal market, and was considered a runaway success. Honey Bunches of Oats cereal has grown to become one of the top-selling cereals in America today.


In early 2017, this cereal was reworked and reintroduced as Pecan & Maple Brown Sugar Honey Bunches Of Oats.


Click here to see all cereals from Post.

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For more information about Honey Bunches Of Oats with Pecan Bunches,
visit http://www.postcereals.com/honeybunchesofoats/Products.aspx.

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Overall Average Rating = 5 (out of 5)

By Al Jordan

Cereal Rating (out of 5):

I'm glad to say that, recently, I finally got to try this particular variety of the HBoO line for the first time ever. I can now call this my favorite variety clear over the almond, but running a close second to the strawberry. Also got to try one of the new energy enriched varieties which I rated just as favorably.

Comment submitted: 11/26/2014 (#18076)



By Suzy Tennis

I love this cereal. It's awesome and healthy. The pecans add a great flavor.

Comment submitted: 5/18/2012 (#7702)



By Eat Smart

We love this cereal. It is number one on our shopping list.

Comment submitted: 10/21/2009 (#783)