E.T.
Introduced in 1984
As the box stated, E.T. Cereal was a "peanut butter and chocolate-flavored crispy, sweetened 2-grain cereal". The cereal pieces came in the shapes of the capital letters "E" and "T".
The flavor of the cereal was said to be similar to that of Reese's Puffs (originally Reese's Peanut Butter Puffs) . This may have been intentional as the character of E.T. in the 1982 Steven Spielberg film was shown eating Reese's Pieces peanut butter candy.
Television commercials for the cereal used the tag line "A glowing part of (a) good breakfast" - a reference to the alien character's glowing finger, as seen in the movie and on the cereal box.
Known Premiums:
E.T. Stickers And Miniatures Offer
E.T. Storybook Album Offer
E.T. Associations With Other Cereals:
As a tie-in for the 20th Anniversary Edition of the E.T. film, the Post cereal company provided Free 10 Minute Phone Cards - a promotional play on the movie's famous line "E.T. phone home".
In 1993 in Great Britain, Weetabix Cereals issued a collection E.T. trading cards.
Click here to see all cereals from General Mills.
This cereal belongs to the following Mr Breakfast Cereal Families:
The Movie Cereals Cereal Family
Featuring:
E.T. The Extra-Terrestrial
The character of E.T. was based on an imaginary friend that Director Steven Spielberg dreamt up in 1960 shortly after the divorce of his parents. The film was nominated for nine Academy Awards and won four, including best visual effects and best original music score. On the box for E.T. Cereal, the character's finger is shown glowing over a bowl of cereal. In the film, the alien's finger had the ability to heal wounds and revive dying plant life. There are no scenes in the film to indicate the possible outcome of E.T. fingering a bowl of cereal.
The character of E.T. was based on an imaginary friend that Director Steven Spielberg dreamt up in 1960 shortly after the divorce of his parents. The film was nominated for nine Academy Awards and won four, including best visual effects and best original music score. On the box for E.T. Cereal, the character's finger is shown glowing over a bowl of cereal. In the film, the alien's finger had the ability to heal wounds and revive dying plant life. There are no scenes in the film to indicate the possible outcome of E.T. fingering a bowl of cereal.
E.T. Cereal Theater
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Comments About This Cereal
What do you think of E.T.?
Overall Average Rating = 5 (out of 5)
View all 49 comments for this cereal.
By dmadd12
| Cereal Rating (out of 5): |  |
I wish this cereal would come back sooo bad!
Comment submitted: 4/10/2020 (#25053)
By Adam Selzer
| Cereal Rating (out of 5): | |
Aldi has a peanut butter chocolate Cheerios knock off that tastes exactly the way I remember E.T. Cereal tasting. Even after 30+ years it's uncanny!
Comment submitted: 7/25/2019 (#24358)
By Buckhorn
Very cool. Never knew it existed. Would have liked to try it. Sounds tasty.
Comment submitted: 3/8/2019 (#24001)
By Warlocke (Team Breakfast Member)| Cereal Rating (out of 5): | |
Back when it came out, it was the only chocolate and peanut butter cereal I'd encountered, and I don't remember another one until many years later. I wasn't exactly the biggest fan of movie E.T., despite my mother deciding I needed the bedspread with matching curtains... but the cereal tasted better than I had expected of the ugly little guy on the box.
Comment submitted: 1/7/2019 (#23829)
By SpaceBarron (Team Breakfast Member)| Cereal Rating (out of 5): | |
The best chocolate cereal. The best peanut butter cereal. A recipe from the Cereal Gods!
Comment submitted: 8/18/2018 (#23375)
By Mike-31
| Cereal Rating (out of 5): | |
I wrote a letter to General Mills when I couldn't find it on the store shelves but I haven't heard back from them. I think the E.T. Cereal was great. Maybe if there is a remake of the E.T. movie, they'll bring it back.
Comment submitted: 4/29/2016 (#20240)
By spami (Team Breakfast Member)| Cereal Rating (out of 5): | |
It was sure better than the E.T. game we had.
Comment submitted: 3/9/2015 (#18703)
By Jamie Lynn
| Cereal Rating (out of 5): | |
BEST evah! Sissy loves it!
Comment submitted: 9/17/2014 (#17690)
By nuni140 (Team Breakfast Member)Please bring it back.. same taste please... omg please.
Comment submitted: 2/2/2014 (#15915)
By Joey B
| Cereal Rating (out of 5): | |
I have to agree with most comments. It's really the best tasting cereal I've ever had. It was similar to Reese's but slightly more peanuty and not as sweet. A perfect blend. I wish the companies would be smart enough to bring back the same taste.
Comment submitted: 12/30/2013 (#15603)
View all 49 comments for this cereal.
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