• Home
• Recipes
  • By Food Item▶
    • Pancakes
    • Waffles
    • French Toast
    • Omelets
    • Scrambles
    • Eggs, Etc.
    • Oatmeal
    • Baked Goods
    • Homemade Cereals
    • Fruity
    • Crepes
    • Souffles
    • Quiche
    • Breakfast Drinks
    • Other
  • By Breakfast Concept▶
    • American
    • International
    • Healthy
    • Regional
    • Fancy
    • Experimental
  • Recipe Super Index
• Library
  • Breakfast Articles▶
    • All Articles
    • Ask Mr Breakfast
    • Breakfast Holidays
    • Research And Statistics
  • Product Reviews
  • About Mr Breakfast▶
    • About The Site
    • About The Man
  • Site Index
• Breakfast Blog
• Cereal Project
  • Cereals - Alphabetical
  • Cereals By Company
  • Cereal Timeline
  • Top 100 Cereals
  • Cereal Families
  • Video Library
  • Cereal Games
  • Message Boards
  • Buy Cereal Online
  • About The Project

From: Kellogg's
Introduced in 1997


This cereal was described on the box as a "toasted oat cereal with fish-shaped marshmallows." It was the "Official Cereal of the FLW Tour."

F.L.W. stands for Forrest L. Wood, the founder of Ranger Boats and a self-made pioneer of modern bass fishing. The FLW tour is a series of sport fishing tournaments. It was sponsored by Kellogg's and Wal-Mart the year this cereal was inroduced.

Keepers! had a very limited distribution and was sold almost exclusively in Wal-Mart stores.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

---

---

By vitamin (Team Breakfast Member)

Fish shaped marshmallows! That's hilarious. Now that sounds appetizing. I've never seen this before. Was it national? I kinda doubt it.

Comment submitted: 3/25/2010 (#1679)