Introduced in 2009
This organic cereal has been described on the box as being a "100% whole grain cereal" that's "gluten free."
As of 2011, the ingredient list was very simple: brown rice, evaporated cane juice, brown rice syrup, cocoa powder, natural flavors, caramel color, sea salt and cocoa butter.
The cereal was introduced in May of 2009 - the same time as Erewhon's Strawberry Crisp cereal.
Company Description: Erewhon is a brand of U.S. Mills. The Erewhon company was actually founded in 1966 ("by two macrobiotic educators" according to U.S. Mills' website). In 1986, it was Erewhon that acquired U.S. Mills... Read on and see all cereals from Erewhon
This cereal belongs to the following Mr Breakfast Cereal Families:
The Chocolate Cereal Family
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