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From: Kellogg's
Introduced in 1977


Renamed Frosted Krispies in 1982.

According to the book What Were They Thinking? by Bruce Felton:

"When Kellogg's Frosted Rice was first introduced in 1977, it contained so much iron that consumers found they could pick it up and eat it with a magnet. After the problem was fixed, a company spokesman assured the Wall Street Journal that the new, improved - and demagnetized - version of the cereal could not be lifted with magnets 'unless they are very, very strong.'"

The mascot for Frosted Rice was Tony Jr., son of Tony the Tiger. Before he appeared for Frosted Rice, he often helped his dad promote Sugar Frosted Flakes in television and print ads.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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Overall Average Rating = 5 (out of 5)

By Jamal T.

Cereal Rating (out of 5):

When they changed this to Frosted Krispies, the taste changed too. It was much, much sweeter and not nearly as good. The Frosted part became literal as they were totally covered in white, whereas Frosted Rice just looked like glazed Rice Crispies and were not as sweet. Frosted Krispies just taste like sugar. Frosted Rice were basically sweet Rice Crispies with a hint of Frosted Flakes. I miss them.

Comment submitted: 3/31/2018 (#22877)



By ted5

Cereal Rating (out of 5):

I remember this one. I liked it.

Comment submitted: 11/5/2017 (#22402)



By Postman

Cereal Rating (out of 5):

It is still around. Now it is called Frosted Rice Krispies. I see it at Wal Mart and Publix.

Comment submitted: 3/1/2016 (#20008)



By dean-o

Bring back Frosted Rice!

Comment submitted: 3/9/2015 (#18697)



By Ernie

Cereal Rating (out of 5):

I liked this cereal when it was out and wondered why it didn't last longer.

Comment submitted: 6/21/2013 (#12482)



By Jeff H

Cereal Rating (out of 5):

I thought this came out earlier, like 74 or 75? I remember eating them as a tike, about four or five, that would have been 74 or 75.

Comment submitted: 3/15/2013 (#11235)



By Postman

Cereal Rating (out of 5):

Wal Mart carries Frosted Rice.

Comment submitted: 4/26/2012 (#7445)



By bja

Cereal Rating (out of 5):

Great Cereal, not too sweet.

Comment submitted: 6/13/2009 (#211)