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From: Kellogg's
Introduced in 2013


This cereal consists of traditional Froot Loops pieces with new red pillow-shaped pieces that are "crunchy outside (with) strawberry filling inside." The new cereal pieces might remind many of a strawberry version of Kellogg's Krave cereal.

The front of the box calls its contents a "sweetened multi grain cereal," while the back proclaims that "New Froot Loops Treasures (provides a) flavor burst (of) jungle fun."

Like original Froot Loops, the mascot for this cereal is Toucan Sam.





Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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Overall Average Rating = 4 (out of 5)

By Wanted in UK

Cereal Rating (out of 5):

I like that they added strawberry packets instead of loops but we in UK have yet to get them.

Comment submitted: 11/25/2014 (#18066)



By S.T.L.

Cereal Rating (out of 5):

Amazing stuff... superior to the regular version in every way. It's basically the same thing, but with bonus yummier pieces mixed in. In my humble opinion, they should discontinue the original and just make this the standard, as it's still not that easy to find - less than half of the stores I go to have it. But they all have the inferior, traditional version (which I no longer buy) clogging the shelves.

Comment submitted: 8/25/2014 (#17553)



By Bucksky11

Cereal Rating (out of 5):

This cereal was okay. The red rectangular pieces seemed very out of place to me. I'd prefer regular Froot Loops over this.

Comment submitted: 1/14/2014 (#15732)



By Clickityclack

Cereal Rating (out of 5):

It's pretty solid. The strawberry center does remind one of Krave, but makes me crave the 90's cereal, Hidden Treasures. If you like Froot Loops, you'll dig it.

Comment submitted: 10/17/2013 (#15160)