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From: Ralston
Introduced in 1987


Fruit Islands was described on the box as a "new sweetened cereal with real apple bits! All natural cherry, orange, lemon & other fruit flavors." The cereal's big Hawaiian mascot was named King Ayumayma.

In its first television commercial, Fruit Islands cereal was described like this: "Fruit Islands has real apple bits on every island and great cherry, orange and lemon taste to please King Ayumayma." (Note that cereal pieces were referred to as islands.) That commercial featured the following short jingle:

"We've got the fruit... the fruit taste
We've got the fruit in new Fruit Islands cereal."


Known premiums: Fruit Scented Pen with Game Map (free inside), a roll of Life Savers candy (free inside) and Two .3 Ounce Boxes of Nerds candy (free inside).






1987 Find Fruit Islands Sweepstakes Commercial

King Ayumayma and Hee Hee, a curly-haired shirtless friend, are fishing in a boat just off the shores of Fruit Islands.

King Ayumayma: No fish, he he...

Hee Hee: But there's lots of Fruit Islands cereal.

King Ayumayma: Ayumayma! Ayumayma!

Suddenly, their boat speeds through the ocean. It is being dragged miles off course by a fish on their line. The boat finally stops and the king lifts a small fish from the water.

King Ayumayma: Puny fish.

Hee Hee: Where is Fruit Islands?!

Both men scream.

Announcer: You can help the king and Hee Hee get home in the Find Fruit Islands Sweepstakes. Use the game pen and map in specially marked boxes. Millions will enter. Thousands will win. Watches, stereos, TVs and more. One will win a treasure of toys!

King Ayumayma: Ayumayma! Ayumayma!


Click here to see all cereals from Ralston.

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Overall Average Rating = 5 (out of 5)

View all 14 comments for this cereal.


By stevencraig (Team Breakfast Member)

Cereal Rating (out of 5):

A most memorable cereal commercial from those days, though why only now am I realizing they are basically FRUITY Cookie Crisp? Like, it's the same mold and design, right?!? Makes me wonder if they'd have just marketed them that way if they wouldn't have sold better.

Comment submitted: 5/25/2020 (#25198)



By Tony T.

Cereal Rating (out of 5):

Best cereal ever. Make America great again and bring Fruit Islands cereal back.

Comment submitted: 12/2/2016 (#21092)



By bethywethy17 (Team Breakfast Member)

I totally remember this cereal. I don't remember what it tasted like, but I do remember it. :p

Comment submitted: 8/12/2015 (#19320)



By Fruit Islands Fan

Cereal Rating (out of 5):

Bring it Back! God Save the King Ayummayumma!

Comment submitted: 8/10/2013 (#13205)



By COOP

Cereal Rating (out of 5):

I wish they still made it!

Comment submitted: 2/14/2013 (#10791)



By sweetpea

Cereal Rating (out of 5):

Cool. I remember Fruit Islands. I think I only had it once, but I do remember it being very tasty!

Comment submitted: 4/2/2012 (#7033)



By rob

Cereal Rating (out of 5):

Fruit Islands was the best cereal I ever ever remember having. They gotta bring it back.

Comment submitted: 2/2/2012 (#6395)



By Shar

Cereal Rating (out of 5):

I loved this cereal so much as a kid.... oh man this brings back good memories on a Saturday morning. They need to bring it back!!!

Comment submitted: 9/5/2010 (#2797)



By Timothy Patton

Cereal Rating (out of 5):

I love this cereal also! I was in a car accident in 1991 and I lost most of my memory, but I remember the Fruit Islands Cereal! Ah Yumma Yumma!!!! That was and still is my favorite cereal! I heard the makers of Cookie Crisp made it.

You may learn more about me and the accident I went through @ the Web site. Achieving Your Promises How To Reverse Your Circumstances And Realize Your Dreams is the title of the book.

Comment submitted: 8/17/2010 (#2671)



By yumma

Cereal Rating (out of 5):

This was a good cereal, it had the consistency of cookie crisp, but had a fruit flavor. Glad to see the commercial though.

Comment submitted: 8/4/2010 (#2579)



View all 14 comments for this cereal.