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From: Quaker
Introduced in 1979


In response the late-1970's public backlash to high sugar in cereal, Quaker offered up Halfsies cereal, "the first children's cereal with half the sugar of most sugar-coated cereals."

The cereal was described on the box as "a lightly sweetened cereal fortified with 9 essential vitamins and minerals - 1/2 the sugar of most sugar coated cereals."

Unfortunately, the cereal still contained 18% sugar. The public seemed to see Halfsies more as a ploy to profit from sugar concerns than a novel new cereal.

It disappeared from grocery stores about 2 years after it's introduction.

Mascot: King of The Land of Half

Known premiums: glow-in-the-dark circus acrobat; crazy ball

Our date of introduction is different from most sites (including Wikipedia) with information about this cereal. Our date was derived from a 1981 New York Times article about the demise of the cereal.

Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker

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Overall Average Rating = 5 (out of 5)

By nadine

Cereal Rating (out of 5):

Best cereal ever. I miss these, and Quaker makes another one of my faves I cannot find anymore, Crunchy Corn Bran.

Comment submitted: 6/6/2020 (#25246)



By DS

Cereal Rating (out of 5):

Used to love it. Part of the magic that was the 80's.

Comment submitted: 2/16/2020 (#24898)



By Ang

Cereal Rating (out of 5):

I remember loving this cereal and just remembered it the other day. I hadn't thought of it in many years!

Comment submitted: 2/6/2011 (#3838)



By Love4Cereal

Cereal Rating (out of 5):

Loved this cereal. They had a contest giving away full sized arcade video games. One of them was Pengo.

Comment submitted: 6/28/2010 (#2365)