Lucky Charms
Introduced in 1964
- Lucky Charms was the first cereal to include marshmallow pieces. The first pieces were pink hearts, yellow moons, orange stars, and green clovers.
- "They're Magically Delicious!" is the most famous slogan attached to Lucky Charms Cereal. The phrase "They're Always After me Lucky Charms" runs a distant second followed by any verbal listing of the marshmallows in the cereal, ie. "pink hearts, yellow moons, orange stars, and green clovers".
According to cereal lore, Lucky Charms Cereal was invented when Cheerios were mixed with pieces of Circus Peanut candies. The shapes of the marshmallow pieces (known in the industry as "marbits") were based on the concept of the charm bracelet.
When the cereal was first introduced, the oat cereal pieces resembled Cheerios and were not sugar coated. The recipe was changed after initial sales of the cereal were less than stellar.
The first TV ad for the cereal introduced viewers to Lucky The Leprechaun and referred to Lucky Charms as a "charming" cereal. Get it? Charm-ing.
The following image shows the evolution of Lucky the Leprechaun from his introduction in 1964 to his more recent appearance. It also shows Waldo the Wizard - a a possible mascot replacement that General Mills experimented with in limited markets in 1975. As you can see, Lucky survived the challenge from Waldo.
Click here to see all cereals from General Mills.
This cereal belongs to the following Mr Breakfast Cereal Families:
The Marshmallow Madness Cereal Family
Lucky Charms Cereal Theater
Now Showing: 1988 Lucky Charms Commercial
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Comments About This Cereal
What do you think of Lucky Charms?
Overall Average Rating = 4 (out of 5)
View all 39 comments for this cereal.
By 16753
| Cereal Rating (out of 5): |  |
The 2010 box is scary af... My child started crying after seeing it!
Comment submitted: 10/25/2019 (#24632)
By E. H.
| Cereal Rating (out of 5): | |
I don't really like it, but I don't really hate it either. I don't why. To sum it up, this cereal is delicious, but not 'magically' delicious. I can see why it only lasted a year in the UK pretty clearly.
Comment submitted: 9/15/2019 (#24505)
By Barnes
| Cereal Rating (out of 5): | |
I Love Lucky Charms. It's a good yummy cereal.
Comment submitted: 3/28/2019 (#24060)
By Postman
| Cereal Rating (out of 5): | |
Bought 2 boxes of the St. Patrick's Lucky Charms at Wal Mart. Just green clovers but very delicious.
Comment submitted: 2/23/2018 (#22748)
By G.T.O.
| Cereal Rating (out of 5): | |
My favorite cereal as a kid. The commercials with Lucky were my favorites too.
Comment submitted: 1/9/2018 (#22589)
By G-Man!
| Cereal Rating (out of 5): | |
VIVA! When you need it... Lucky charms ROCKS!
Comment submitted: 2/11/2016 (#19955)
By Postman
| Cereal Rating (out of 5): | |
GM has changed Lucky's picture again on the front of the box. Much better picture and closer to the original one. The one that they had been using was scary looking.
Comment submitted: 12/9/2015 (#19731)
By Konnor
| Cereal Rating (out of 5): | |
They really are magically delicious!
Comment submitted: 5/28/2015 (#19071)
By Lucky Me
| Cereal Rating (out of 5): | |
Lucky charms are so good. Every single day, I want to eat them!
Comment submitted: 8/9/2014 (#17477)
By hagar
| Cereal Rating (out of 5): | |
I Love Lucky Charms! It's one of my favorite cereals. Although, it used to taste better when I was a kid. I'm pretty sure that they changed the recipe a little.
Comment submitted: 4/1/2014 (#16554)
View all 39 comments for this cereal.
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