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From: General Mills
Introduced in 1974


This cereal was described on the box as "crunchy frosted cereal puffs". It's mascot was a magic hat.

Shortly before this cereal appeared, General Mills had tested a cream-filled puffs cereal called Magic Hats whose mascot was a magic hat. It's suspected that the magic hat that appears on Magic Puffs' cereal box, was the same magic hat that promoted the failed cream-filled cereal.

Company Description: Officially created in 1928, General Mills traces it's history back to the 1860's and the ownership of two flour mills. Since then, the company has become the world's 6th largest food company - marketing to over 100 countries... Read on and see all cereals from General Mills

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By keithernet63 (Team Breakfast Member)

I remember when this cereal was pulled from the market. Claims were made the cereal's nutrition information was untruthful and it was little more than junk food.

Comment submitted: 11/10/2019 (#24665)



By CerealCrusher (Team Breakfast Member)

According to the description, sounds like Kellogg's Krave and Telma/Manischewitz's Magic Max Puffs are the spiritual successors.

Comment submitted: 6/4/2016 (#20380)