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From: Kellogg's
Introduced in 1985


The box described it as a "ready-sweetened cereal" with 10% real orange juice and natural flavors".

The cereal was promoted with the tag line, "wholesome goodness of real orange juice."

A 1985 coupon described it this way, "New Kellogg's OJ's. Each bowl has all the Vitamin C of a 4-oz glass of orange juice - 100% of the daily requirement. Plus a delicious orange taste your kids will love."

The mascot on the front of the box is O.J. Joe, a cattleman who rode, corralled and lassoed wild oranges. As he says on the back of one of the boxes, "Kellogg's rustles up all that sweet juice, puts it in those crunchy, little rings and puffs and adds lots of Vitamin C for some mighty fine eatin'"

The cereal disappeared about one year after it was introduced. A small, dedicated group of cereal lovers (330 as of 10/08) had petitioned Kellogg's to bring OJ's back at petitiononline.com, but the campaign has since ended with no apparent success.


Click here to see all cereals from Kellogg's.

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Overall Average Rating = 5 (out of 5)

View all 21 comments for this cereal.


By nostalgia fan

Cereal Rating (out of 5):

Yes, I say a re-release. Best Cereal ever. I remember buying 3 boxes, and my routine was come home from work at 9pm and eat 2 bowls of OJ cereal!

Comment submitted: 1/20/2020 (#24820)



By ZodWallop

Cereal Rating (out of 5):

Even as a kid, I remembered thinking the combination of oranges and breakfast cereal was weird. The cereal was okay. But I really remember those commercials. The ad agency knocked it out of the park on that one.

Comment submitted: 8/6/2018 (#23336)



By pinkbobbie1 (Team Breakfast Member)

Cereal Rating (out of 5):

Loved it.

Comment submitted: 3/30/2018 (#22872)



By The Ritty

I remember the commercials. Never had it. I always wanted to just taste it though lol.

Comment submitted: 1/2/2017 (#21186)



By O.J. Frank

Cereal Rating (out of 5):

Please bring back OJ's Cereal! Best cereal ever! Gone way too soon.

Comment submitted: 9/27/2016 (#20873)



By Z.Z. Bottom

Cereal Rating (out of 5):

I want this one back. Last time I had it, I was 5 years old. Miss it.

Comment submitted: 11/19/2015 (#19678)



By Crunch N.

Cereal Rating (out of 5):

They have to bring back OJs. I can remember it like I was just eating it yesterday. Cereals today are junk. We need this one back.

Comment submitted: 8/31/2015 (#19408)



By seti73 (Team Breakfast Member)

Cereal Rating (out of 5):

Loved it... bring it back! Nothing else tastes anything like it.

Comment submitted: 11/14/2014 (#18022)



By Chevy58

Cereal Rating (out of 5):

I love this cereal as well. I was wondering what ever happened to it. What a shame it disappeared.

Comment submitted: 11/12/2014 (#18014)



By Dagel7

Cereal Rating (out of 5):

I loved this cereal when I was a kid. I wouldn't mind if they brought it back so I can show and share it with my boys now.

Comment submitted: 9/15/2014 (#17671)



View all 21 comments for this cereal.