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From: General Mills
Introduced in 2004


An spin-off of Cinnamon Toast Crunch, the initial box for this cereal proclaimed, "Real Peanut Butter In Every Bite."

The cereal was discontinued for a time, but was reintroduced in late 2012. While the cereal was originally introduced in 2004, boxes in stores in 2013 proclaimed "NEW!" in big, bold, blue letters.

The cereal's mascot is a white haired baker named Wendell.

The back of the box in 2013 had the following text:

"Spread the news. Wendell has baked up a new batch of breakfast fun. New Naturally and Artificially Flavored Peanut Butter Toast Crunch starts with those delicious, crunchy squares. Then, each is covered in a rich, creamy dreamy peanut butter coating. The result is a perfectly balanced taste that everyone will go absolutely nuts for!"

Here's the cereal box as it appeared in stores in January 2013:





Here's the cereal box as it appeared in stores in December 2014:





Click here to see all cereals from General Mills.

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Overall Average Rating = 5 (out of 5)

View all 68 comments for this cereal.


By Miss K.

Cereal Rating (out of 5):

This is seriously my favorite cereal ever. But I can't find it anywhere! Not even Amazon!

Comment submitted: 12/18/2019 (#24732)



By cranklin (Team Breakfast Member)

Cereal Rating (out of 5):

Sign the petition to bring it back!
https://www.change.org/p/general-mills-general-mills-to-bring-back-peanut-butter-toast-crunch

Comment submitted: 10/1/2019 (#24568)



By Toast Master

Cereal Rating (out of 5):

General Mills - Please bring this cereal back! You could do it as a special promotion for a limited period of time. I believe Quaker Oats does this for Quisp Cereal.

Comment submitted: 1/6/2019 (#23815)



By Patty G.

Cereal Rating (out of 5):

Please bring this cereal back. I really love this cereal!

Comment submitted: 12/23/2017 (#22545)



By Sailor_Sega

Cereal Rating (out of 5):

One of the best American cereals I have ever tasted. I hope they bring it back.

Comment submitted: 11/21/2016 (#21063)



By Bonnie

Cereal Rating (out of 5):

I absolutely LOVE this cereal! Please bring it back! I can't find it anymore. Will they be bringing it back?

Comment submitted: 1/14/2016 (#19839)



By Sabs3 (Team Breakfast Member)

Cereal Rating (out of 5):

How do I buy it? I can't find it in stores anymore.

Comment submitted: 11/16/2015 (#19671)



By Ernie

Cereal Rating (out of 5):

I found the Peanut Butter flavor not too overpowering. This is certainly a less sweet version of the regular Cinnamon Toast Crunch.

Comment submitted: 1/1/2015 (#18295)



By grain190

Cereal Rating (out of 5):

I love this cereal! Mix it with some Cocoa Pebbles and it's the best stuff ever!

Comment submitted: 5/28/2014 (#17104)



By monster (Team Breakfast Member)

Cereal Rating (out of 5):

This is the best cereal ever, but our Walmart keeps running out of it and we have to go to other counties to find it. Please see if you can keep it in our store. It is worth the ride tho!

Comment submitted: 7/1/2013 (#12603)



View all 68 comments for this cereal.