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From: Kellogg's
Introduced in 1967


This cereal was described on the box as "puffed and toasted rice with brown cane sugar" with "oceans of energy".

In its first years, the cereal was presented with a definite Hawaiian or Polynesian theme. Island volcanoes, ocean scenes and palm fronds adorned various versions of the cereal box. When the cereal was first announced in ads, the announcer exclaimed "Nui! Nui! from Kellogg's" instead of "New! New!"

Around 1972, Kellogg's tried to promote the cereal with a smiling train having the title "Puffa Puffa Rice" puffing out of the trains steam engine.

The cereal disappeared around 1975.


Click here to see all cereals from Kellogg's.

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Overall Average Rating = 5 (out of 5)

View all 160 comments for this cereal.


By Anj

Don't remember the taste, but the best commercials.

Comment submitted: 5/15/2020 (#25163)



By Pete

Cereal Rating (out of 5):

I remember in the mid 70s in Scotland when I was about 7 or 8 loving this stuff. I loved Sooty on the box too, so it was a double smash. I think my mum thought it was too sugary or something. Used to look for it when older and never saw it. Bring it back!

Comment submitted: 1/5/2020 (#24770)



By Aron

Cereal Rating (out of 5):

It didn't disappear around 1975 because I was born in 1970 and I was still eating this well past the age of 5, until my teens I think. I don't recognize any of the box fronts here... it always used to have a blue hippo on the box, in the UK anyway.

Comment submitted: 5/12/2019 (#24156)



By Southern Soul

To northern soul: This was my all time favorite cereal. Re: your reference to top of the milk... I always made sure that I got up before my brothers, so that I could pour the top of the gold top, milk on it.

Comment submitted: 3/5/2019 (#23996)



By Stevo

Cereal Rating (out of 5):

I stopped having breakfast when this was discontinued. My mum could never find a replacement so I never ate cereal for breakfast again.

Comment submitted: 9/27/2018 (#23526)



By -matthew-

Cereal Rating (out of 5):

I was born in 1976 in the UK and I was eating this in the mid 80's so the wikipedia entry saying it was discontinued in 1975 is incorrect. In response to an earlier post... it's true that there was a blue hippo on the packet at the time, I'm just surprised that I can't find any evidence backing this up on line.

Comment submitted: 7/20/2018 (#23294)



By Postman

Cereal Rating (out of 5):

Puffa Puffa Rice has not been available (manufactured) in over thirty years maybe closer to 40. That response was ridiculous.

Comment submitted: 7/6/2018 (#23230)



By Doglover3033 (Team Breakfast Member)

Cereal Rating (out of 5):

I recently wrote to Kellogg's asking if they would ever bring it back as I loved it as a child and this is what they said: "Thank you for your inquiry about where to buy Kellogg's Puffa Puffa Rice. We're sorry to disappoint you but it looks like that this product is no longer stocked in the major supermarkets and is more than likely set to be discontinued. Further supplies may become available for a limited time in independent shops or discounter stores but at present we don’t have any further information as to where it might be available to buy. Thanks again for contacting Kellogg's." I'm Gutted! :(

Comment submitted: 7/4/2018 (#23219)



By Dave-9

Cereal Rating (out of 5):

The best cereal of all time. Didn't it feature a blue hippo character on a green box at some point?

Comment submitted: 4/30/2018 (#22993)



By GEOFF0906

Cereal Rating (out of 5):

If Kellogg's brought this wonderful cereal back, the 'Sugar Police' would be on to them in no time!

Comment submitted: 2/20/2018 (#22737)



View all 160 comments for this cereal.