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From: Kellogg's
Introduced in 1915


This cereal's slogans included "for that bran new feeling" and "the delicious way to gentle regularity."

In the late 1980's, Kellogg's changed the name from "40% Bran Flakes" to "40+ Bran Flakes" to grab a larger portion of the 40-plus market. The name change was challenged by The Iowa Attorney General's Office under the reasoning that there was no indication that people over 40 have dietary needs different from those of people under 40.


Click here to see all cereals from Kellogg's.

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Overall Average Rating = 5 (out of 5)

View all 32 comments for this cereal.


By Looking4It

Cereal Rating (out of 5):

My favorite cereal, despite the insulting name change in 1989 (I was under 40). Is it available anywhere?

Comment submitted: 8/29/2019 (#24452)



By Hercules

Cereal Rating (out of 5):

The only cereal I ever liked. Put it back on the grocery store shelves - PLEASE.

Comment submitted: 8/23/2019 (#24441)



By Alex W.

Cereal Rating (out of 5):

40% Bran Flakes were the best. I think the last time I had them was in the late 80's. I wish I could still get them.

Comment submitted: 3/14/2019 (#24017)



By Dave8

Cereal Rating (out of 5):

Looked all over in 3 grocery stores including Meijers, Walmart and Krogers and couldn't find them... Is there an equivalent?

Comment submitted: 7/20/2018 (#23291)



By Sam

Cereal Rating (out of 5):

I, too, was a 40% Bran regular and stopped eating cereal when it left the market.

Comment submitted: 2/8/2018 (#22702)



By Aunt K.

Cereal Rating (out of 5):

Best cereal. None like it.

Comment submitted: 1/21/2018 (#22636)



By Sheila

Cereal Rating (out of 5):

Please, please, please bring back 40% Bran Flakes - best cereal ever!

Comment submitted: 1/3/2018 (#22571)



By Kathee

Cereal Rating (out of 5):

There is no substitute for 40% Bran Flakes. What does it take to get Kellogg's to bring them back?!

Comment submitted: 5/17/2017 (#21769)



By SLW

Cereal Rating (out of 5):

Please bring 40% Bran Flakes back. I grew up on this cereal. My all time favorite!

Comment submitted: 4/2/2017 (#21570)



By Phyllis Ann

Cereal Rating (out of 5):

There was a Chocolate Dot Pumpkin recipe on one box of 40% Bran Flakes. I have been making that cake for about the pass 50 years. Around 1971, I copied it and placed in a cookbook. One of the greatest cakes ever. Need the 40% Bran Flakes again.

Comment submitted: 1/27/2017 (#21308)



View all 32 comments for this cereal.