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From: Quaker
Introduced in 1966


While not a cereal, we decided to include this product in our giant database of cereals because it is so often mistakenly included on cereal lists... and it's kinda fun.

Ship Shake Cap'n Crunch Liquid was a powdered breakfast drink made from oat flour... sort of like Slim-Fast shakes without the "slim".

This product originally came with a shaker cup with a picture of Cap'n Crunch on the side.

The package made the following claim: "When mixed as directed it's as good for you as a bowl of oatmeal."

The following flavors of Ship Shake were available: Chocolate, Chocolate Malt and Butterscotch.


On the back of one package, Cap'n Crunch and his cartoon friends shared how they enjoy this product in a cartoon panel titled "Shakes Alive! Look How Many Ways You Can Enjoy Ship Shake":

1) "Ship Shake is so good, I not only drink it at breakfast, I have it at bedtime too."

2) "I pack it in my seabag for after school snacks."

3) "I take it to school for lunch."

Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker

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Overall Average Rating = 4 (out of 5)

View all 11 comments for this cereal.


By B. Rodney

Cereal Rating (out of 5):

I loved the Malt Chocolate flavor. It was so good!

Comment submitted: 6/7/2019 (#24215)



By Captain Connie

Cereal Rating (out of 5):

I loved the chocolate malt flavor. I can still taste it. Mmm, bring it back.

Comment submitted: 9/27/2017 (#22269)



By searching

Cereal Rating (out of 5):

Being very little at the time, I thought it was Carnation Instant Breakfast being given away with Cap'n Crunch name. I was so disappointed when I tried it and realized it wasn't the same. I remember a terrific chocolate malt flavor : I wish it was still available!

Comment submitted: 5/4/2016 (#20255)



By Giovanna

Cereal Rating (out of 5):

I still have my Ship Shake cup! Someone tell Cap'n Crunch to make this again!

Comment submitted: 1/12/2016 (#19836)



By QuispyQuake

Anyone remember this commercial/ jingle for this: "Any way you make it, / if you stir it or you shake / it's Ship Shake! / (ruff! ruff! ruff! ruff!)" - The dog did the "ruff ruff ruff" part! That jingle has been stuck in my head for 40 years now (ugh!)

Comment submitted: 7/31/2014 (#17437)



By ShipShake Crazy (Team Breakfast Member)

Cereal Rating (out of 5):

Where can I get more? I loved it. It was AWESOME.

Comment submitted: 9/1/2012 (#8984)



By rhonda sue

Cereal Rating (out of 5):

I wish I could still purchase the Chocolate Malt flavor. It was delicious!

Comment submitted: 3/10/2011 (#4100)



By dana41231 (Team Breakfast Member)

Sorta like Carnation Instant Breakfast, ewe...

Comment submitted: 2/8/2011 (#3865)



By shakewait

Cereal Rating (out of 5):

Extremely rich Chocolate Malt flavor was my favorite. It had a unique taste that I wish was still available... oh well!

Comment submitted: 1/18/2011 (#3629)



By SadShape

Cereal Rating (out of 5):

This stuff was foul! You got a little cup with a lid to shake it up.

Comment submitted: 2/28/2010 (#1503)



View all 11 comments for this cereal.