• Home
• Recipes
  • By Food Item▶
    • Pancakes
    • Waffles
    • French Toast
    • Omelets
    • Scrambles
    • Eggs, Etc.
    • Oatmeal
    • Baked Goods
    • Homemade Cereals
    • Fruity
    • Crepes
    • Souffles
    • Quiche
    • Breakfast Drinks
    • Other
  • By Breakfast Concept▶
    • American
    • International
    • Healthy
    • Regional
    • Fancy
    • Experimental
  • Recipe Super Index
• Library
  • Breakfast Articles▶
    • All Articles
    • Ask Mr Breakfast
    • Breakfast Holidays
    • Research And Statistics
  • Product Reviews
  • About Mr Breakfast▶
    • About The Site
    • About The Man
  • Site Index
• Breakfast Blog
• Cereal Project
  • Cereals - Alphabetical
  • Cereals By Company
  • Cereal Timeline
  • Top 100 Cereals
  • Cereal Families
  • Video Library
  • Cereal Games
  • Message Boards
  • Buy Cereal Online
  • About The Project

From: Kellogg's
Introduced in 1990


In 1990, Kellogg's was test marketing a cereal called Whole Grain Shredded Wheat. They claimed it was "the most nutritious shredded wheat you can buy." Competing shredded wheat producer Nabisco reacted to their hype by threatening to sue them if they didn't stop making "false claims of nutritional superiority."

During this time, Nabisco was test marketing a similar nutritionally superior called Spoon-Size Plus Shredded Wheat.

We're not sure if either of the cereals went beyond the test marketing phase. If you have information that could add to this description, please leave a comment below.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

---

There are no comments yet for this cereal. Be the first! Was it good? Was it bad?
Do you have information not included in the article? Let the world know!