Introduced in 1984
This cereal was described on the box as "lightly sweetened... crispy rice & crunchy corn." It was ostensibly a combination of Corn Chex Cereal and Rice Chex Cereal. In the early 90's, the cereal was slightly reformulated to be sweetened with honey.
Ads for the cereal capitalized on the word "double" in the cereal name using the slogan, "I I Love Love Double Double Chex Chex!!"
Here's the lyrics to the jingle for Double Chex Cereal from a 1990 commercial:
"I, I... love, love... double, double... Chex, Chex
better, better... than, than... the, the... rest, rest
wheat, wheat... rice, rice... double, double... crunch, crunch...
crackle, crackle... crisp, crisp... bite, bite... munch, munch..."
The ingredients in the non-honey sweetened version of this cereal were: milled rice, milled yellow corn, brown sugar, sugar, salt, malt syrup, sodium bicarbonate and a smattering of vitamins and iron.
Please Note: We've determined the 1984 year of introduction based on a commercial we found, but there's some question as to if the commercial is actually from 1988. If you have information to confirm the year this cereal was introduced, please let us know.
Click here to see all cereals from Ralston.
This cereal belongs to the following Mr Breakfast Cereal Families:
The Chex Cereal Family
Double Chex Cereal Theater
Now Showing: 1984 Double Chex Commercial
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Comments About This Cereal
What do you think of Double Chex?
Overall Average Rating = 5 (out of 5)
By Gianni
Cereal Rating (out of 5): |
I hunt the cereal aisle for it religiously. One day... I hope to find it again.
Comment submitted: 12/10/2019 (#24712)
By Lissalouie
I want my Double Chex back!
Comment submitted: 6/11/2016 (#20411)
By kate9
Cereal Rating (out of 5): |
I remember it being hexagon shaped, with one side being corn and the other rice, not just the two separate flavors in one box.
Comment submitted: 9/11/2014 (#17650)
By Stacey4 (Team Breakfast Member)
Cereal Rating (out of 5): |
I want Double Chex to come back out. I loved this cereal!
Comment submitted: 11/24/2012 (#10000)
By Jules
I absolutely loved Double Chex. Are they available anywhere anymore?
Comment submitted: 8/8/2012 (#8778)
By FlyingFish74
Cereal Rating (out of 5): |
It was my favorite cereal! Please bring it back! And bring it back with the 'I I Love Love Double Double Chex Chex' song! :)
Comment submitted: 12/17/2011 (#5983)
By Aprille
I assume it was the same Double Chex - but I remember one from the early 90s that had twins singing "I I love love double double chex chex, better better than than the the rest rest. Wheat wheat rice rice double double crunch crunch. Crackle crackle crisp crisp bite bite munch munch.... It's lightly sweetened!" (repeat)
Comment submitted: 11/20/2009 (#930)
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