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From: Ralston
Introduced in 1978


This cereal was described boxes as "the light, crisp, high-fiber cereal" and "high fiber with good taste." TV commercials for the cereal used the taglines "Tastes so good it must be a sin" and "High fiber AND good taste."

A 1978 magazine ad for the cereal read, "To prove how great Bran Chex tastes, we'll pay for your first bowl." And then, it offered a coupon for 7 cents. It concluded, "Bran tastes better when it's called Bran Chex."





1987 Bran Chex Commercial Transcript
(introducing formula with a "now crispier great new taste")

[ A priest and a seminary student are having breakfast in what appears to be a monastery. ]

Student: Father, I have a sin to confess.

Priest (annoyed): At breakfast...

Student: I love my bran cereal.

Priest: That's not a sin, my son.

Student: It must be. Nobody likes bran cereal.

Priest: This is no ordinary bran cereal. It's Bran Chex. They've added corn to make it even crispier than before.

Student: Bran Chex taste so good. It can't be good for you.

Priest: There are some mysteries in life, my son, that are simply not explainable.

[ A light shines down from heaven. ]

Priest: Just enjoy.

Announcer: New crispy, light Bran Chex brand cereal.

Student: Tastes so good it must be a sin.

[ End Of Commercial ]



Click here to see all cereals from Ralston.

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Overall Average Rating = 5 (out of 5)

View all 21 comments for this cereal.


By sheshe

Cereal Rating (out of 5):

I miss Bran Chex so much. Why did they ever take it away? The Multi Chex is just not the same.

Comment submitted: 2/28/2020 (#24936)



By Pug

Cereal Rating (out of 5):

They should bring back the Bran Chex. At least at Christmas or holiday time. Makes the best party mix and is so good for you.

Comment submitted: 12/5/2019 (#24699)



By Champ

Cereal Rating (out of 5):

Great cereal. Insane that it does not exist anymore. The big grocery chains such as Wegman's should make knock-offs like they do for rice/corn/wheat Chex, as it would probably outsell the other types.

Comment submitted: 2/14/2019 (#23948)



By Five37

Cereal Rating (out of 5):

This is my favorite cereal, although I love any bran cereals.

Comment submitted: 1/28/2019 (#23892)



By Britchit

Cereal Rating (out of 5):

Please bring it back. I have looked everywhere. Thanks.

Comment submitted: 1/9/2019 (#23837)



By Jake

Cereal Rating (out of 5):

BRING IT BACK! We need more fiber in our diets and their Rice and Corn Chex just don't offer that.

Comment submitted: 12/14/2018 (#23767)



By Cheets

Cereal Rating (out of 5):

Bring it back please... best cereal!

Comment submitted: 10/6/2018 (#23568)



By Chief Tomahawk

Cereal Rating (out of 5):

Bought some recently. Don't remember where I got it.

Comment submitted: 3/16/2017 (#21507)



By Boo in Cowtown

Cereal Rating (out of 5):

My all time favorite cereal. Where'd it go?

Comment submitted: 1/8/2017 (#21234)



By Brian Chesk

Cereal Rating (out of 5):

Bran Chex forever.

Comment submitted: 9/11/2016 (#20816)



View all 21 comments for this cereal.