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From: General Mills
Introduced in 1999


In 1999, Brown Sugar & Oats Total was one of the first cereals to carry a claim from the Food & Drug Administration that it might help cardiovascular health because of the of the benefits of soy, oats and whole grains.

General Mills described the cereal as having "a sweet brown sugar taste and a powerful crunch".

Despite a huge $30 million TV and print marketing push in 2000, General Mills' Brown Sugar & Oat Total never quite caught on with cereal lovers. This variety of Total began to sink in the sea of cereals with similar flavors.

A 2004 promotion with Sony to place DVDs of television shows in the certain cereals gave Brown Sugar & Oat Total an extra breath of life.

In 2005, Bally Total Fitness teamed up with General Mills to offer 30-day trial Bally memberships on specially marked boxes of Total Brown Sugar & Oats, along with Total Raisin Bran and Total Corn Flakes.

Despite the added incentives to buy it, Brown Sugar & Oat Total soon disappeared from grocery store shelves.


Click here to see all cereals from General Mills.

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Overall Average Rating = 5 (out of 5)

By disappointed

Cereal Rating (out of 5):

I LOVED this cereal, and they stopped making it. DANG IT. Now, I am certain that they stopped making and selling it because all of the doggone yuppies who are TERRIFIED of SUGAR. They are also SCARED of FAT. Bunch of nerds!

Comment submitted: 7/11/2014 (#17326)