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From: Quaker
Introduced in 1963

• Cap'n Crunch's full name is Horatio Q. Crunch. The character was created before the cereal (circa 1963) in response to a survey that indicated that children disliked soggy cereal.



• In 1985, Cap'n Crunch disappeared from boxes of Cap'n Crunch cereal leaving a question mark and an empty silhouette in his place. The "Where's The Cap'n?" campaign encourage kids to decipher his whereabouts through clues on the back of the box. In December of 1985, it was revealed the the Cap'n had been hanging out in the Milky Way. Quaker repeated the campaign in 2000 which resulted in a temporary new cereal, Mystery Crunch.

Cap'n Crunch was created in response to early 1960's market research that revealed kids under 10 preferred crunchy foods to soggy foods.

Attempting to create a cereal that would satisfy crunch lovers, Quaker created a corn and oat cereal with a pillow-shape and a butterscotch-tinged sugar coating. The cereal didn't have a name, but it had what the company was looking for... crunch.

To name the cereal, Quaker turned Compton Advertising, a firm that was considered hot at the time, in no small part due to innovative campaigns they'd created for Tide detergent. The company came up with the idea to give the cereal and its mascot the same name... something that would push "crunch"... and Cap'n Crunch was born.

To put a face with the idea, Quaker hired Jay Ward Production, an animation company most famous for creating the characters Rocky and Bullwinkle. To put a voice with their new Cap'n Crunch character, Jay Ward hired Daws Butler, a voice actor who'd also provided the voice for Yogi Bear and Huckleberry Hound.

In 1963, the first Cap'n Crunch commercial aired nationally. The cereal was an instant hit. Within two years of it's introduction, it'd become the 9th best-selling cereal in America.

Almost 50 year later, the blue-suited captain with a "C" on his hat still appears on boxes of Cap'n Crunch cereal. At least 25 spin-off cereals have been created between 1963 and 2008 - some more successful than other, but everyone featured Cap'n Crunch as a character on the box (except for Mystery Crunch and few boxes during campaigns where kid's were supposed to guess why the Cap'n wasn't on the box).


Click here to see all cereals from Quaker.

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Additional Images

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Overall Average Rating = 5 (out of 5)

View all 55 comments for this cereal.


By Postman

Cereal Rating (out of 5):

Has anyone noticed that the Quaker man has been taken off the boxes of Captain Crunch and Life and probably all the Quaker cereals? Not sure why they did this. He is an icon and should be on the boxes.

Comment submitted: 3/6/2020 (#24964)



By BringBackHunny

Cereal Rating (out of 5):

Love this cereal. It's so good!

Comment submitted: 9/1/2019 (#24457)



By HepCat

Cereal Rating (out of 5):

A perfect cereal.

Comment submitted: 9/2/2018 (#23429)



By Crunch Fan 69

Cereal Rating (out of 5):

I love Cap'n Crunch. It is the greatest thing to ever happen to the world. I live off of Cap'n Crunch. I am Cap'n Crunch. That sweet angel will forever be mine and I'm going to eat him so hard that he won't ever see it coming. I'm going to travel the world with my sweet crunchy prince until his cereal gets soggy. I am going to take each of his limbs and crunch them like the beautiful crunchy branches they are. But like seriously that cereal is pretty good.

Comment submitted: 3/21/2018 (#22847)



By PHENIX

Cereal Rating (out of 5):

Awesome cereal.

Comment submitted: 3/10/2018 (#22803)



By Pheobe

Cereal Rating (out of 5):

One of my favorites as a kid and I still like the occasional bowl as an adult. The taste has held up.

Comment submitted: 11/9/2017 (#22412)



By Nemo38

Cereal Rating (out of 5):

Captain Crunch cereal is definitely one of the best. Why isn't Cap'n Crunch's Cinnamon Crunch listed here? I know many people didn't like it because it would get soggy too fast but I loved that cereal too!

Comment submitted: 10/20/2017 (#22357)



By jenny w.

Cereal Rating (out of 5):

Me and my mom Love Cap'n Crunch!!

Comment submitted: 11/21/2016 (#21061)



By Used 2B Better

Cereal Rating (out of 5):

It was much better when I had this growing up in the 70's. Back then the crunch berries weren't hard as rocks, they were softer and they had a very strong berry smell and taste. Now, they are almost like gravel and they have none of that strong berry taste and smell. I don't know when they changed the formula but they ruined it. Cheaper is not always better.

Comment submitted: 2/6/2016 (#19944)



By Joe

Cereal Rating (out of 5):

Classic, great cereal, but you have to let it soak in milk for ten minutes prior to eating. Otherwise, you'll tear to shreds the roof of your mouth!

Comment submitted: 5/19/2015 (#19033)



View all 55 comments for this cereal.