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From: Kellogg's
Introduced in 1997


"Razzles Kids With Great Taste... Dazzles Moms With Wholesome Nutrition" - From a 1998 magazine advertisement.

Razzle Dazzle Rice Krispies were so colorful that Snap!, Crackle! and Pop! had to wear sunglasses on the front of the box. The taste was said to be similar to traditional Rice Krispies - maybe slightly sweeter. The cereal was described on boxes as a "toasted rice cereal with lightly sweetened taste."




Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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Overall Average Rating = 5 (out of 5)

View all 43 comments for this cereal.


By kay

Cereal Rating (out of 5):

Best cereal of all time!

Comment submitted: 9/25/2019 (#24548)



By brittbratt

Cereal Rating (out of 5):

I need this cereal in my life so bad, please bring it back.

Comment submitted: 12/27/2018 (#23789)



By Pablo Vega

Cereal Rating (out of 5):

Please bring these back! I need this cereal back in my life!

Comment submitted: 5/31/2017 (#21840)



By Zeus

Cereal Rating (out of 5):

I loved this cereal so much. I wish It would come back and if it does I hope it tastes just as good. Definitely nostalgic.

Comment submitted: 5/29/2017 (#21834)



By Bombastic

I would pay big money for this cereal if they brought it back. It was the absolute bomb!

Comment submitted: 1/10/2017 (#21240)



By Amy

Cereal Rating (out of 5):

THE BEST cereal I have EVER had! Even after several years, I still think about them! I wish they would make these again!

Comment submitted: 8/1/2015 (#19270)



By Pish Posh

Cereal Rating (out of 5):

My absolutely favorite cereal! I keep going through the cereal aisles of my nearby stores hoping that I will find it again some day.

Comment submitted: 4/23/2015 (#18937)



By Trixie-2

Cereal Rating (out of 5):

I miss this cereal. Once I tried it, it was my favorite and I haven't found a replacement since. Please bring it back.

Comment submitted: 3/21/2015 (#18776)



By Miss Dazzle

Cereal Rating (out of 5):

Best cereal ever. Plain Rice Krispies are boring. I miss the Razzle Dazzle. Bring it back please!

Comment submitted: 2/10/2015 (#18522)



By L. Singleton

Cereal Rating (out of 5):

This was one of the best cereals I ever had as a kid. I wish Kellogg's would bring this back in 2015.

Comment submitted: 12/27/2014 (#18267)



View all 43 comments for this cereal.