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From: Kellogg's
Introduced in 2004


Kellogg's introduced this limited edition cereal in November of 2004 as part of deal with Walt Disney Pictures and Pixar Animation Studios. The cereal was based on the successful animated film "The Incredibles". In addition to the cereal, Kellogg's also produced limited edition "The Incredibles" Pop-Tarts and "The Incredibles" fruit snacks.

A press release from Kellogg's described the cereal:

"The Incredibles" limited edition cereal is a multi-grain cereal featuring "Incrediberry Blast" strawberry-flavored toasted corn, wheat and oats. The cereal is low in fat and provides 11 essential vitamins and minerals.

The cereal pieces were shaped like stars which were colored yellow and orange. The colors were most likely intended to bring the super hero costumes from the movie to mind. They looked vaguely like misshapen candy corn.

At the same time "The Incredibles" cereal launched, Kellogg's also promoted the animated feature by offering "The Incredibles" Super Launcher action toys in specially marked boxes of Kellogg's Frosted Flakes, Froot Loops, Marshmallow Fruit Loops and Honey Smacks cereals. Certain other Kellogg's cereals promoted a mail-in offer for a 4-foot tall Mr Incredible inflatable toy. Specially-marked boxes of Kellogg's Disney/Pixar "Finding Nemo" cereal offered chances to win passes to see "The Incredibles".

"The Incredibles" movie featured the voices of Craig T. Nelson, Holly Hunter, Samuel L. Jackson and John Ratzenberger. The story involved an aging, disheartened super hero who returns to top form when his super family is threatened by a villain from his past.


Click here to see all cereals from Kellogg's.

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Overall Average Rating = 5 (out of 5)

By Runner4

Cereal Rating (out of 5):

I remember this cereal. I think I was 12 at the time - either way I really liked the taste of it.

Comment submitted: 8/11/2013 (#13237)



By Brit A

Cereal Rating (out of 5):

This is the best cereal I've ever had. I had one box, and liked it so much I immediately bought three more and finished them all the same week. Then I never saw it again. If I was smart I'd have bought every box on the shelf. Perfectly sweet and satisfyingly crunchy.

Comment submitted: 4/25/2013 (#11843)



By Tyler

Cereal Rating (out of 5):

I loved the cereal so much. It was only around for a very, very short time.

Comment submitted: 6/1/2012 (#7872)



By beezer

Great movie! I never got to try the cereal. It must have never come to my area because I would have bought several boxes. Oh well.

Comment submitted: 7/7/2010 (#2409)