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From: Kellogg's
Introduced in 1970


The box described this cereal as "Kellogg's High Protein Rally - lightly sweetened cereal".

A magazine ad from 1970 promoted the cereal like this:

Try the new taste in nutrition!

Rally is a new combination of serious nutrition with a happy taste.

Here's a great new way to give the whole family the nutrition they need with the taste they'll love.

Kellogg's Rally cereal. Crunchy, lightly-sweetened little squares with more body-building protein than any other pre-sweetened cereal. Fortified with 8 essential vitamins and iron, too. It's a great combination.

Try Rally now and save 7 cents.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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Overall Average Rating = 5 (out of 5)

By Killer

Cereal Rating (out of 5):

I remember a commercial. It was a cartoon, and one guy had a big hole in his stomach. His friend tossed a basketball through the hole. Turns out he wasn't getting enough protein. To the rescue: "high protein Rally." That line was sung.

It was my favorite cereal, but it didn't last very long. Like a sweetened Chex, sort of.

Comment submitted: 11/19/2009 (#926)