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From: Kellogg's
Introduced in 1987


According to this 1988 magazine ad, "Recent medical studies suggest that oat bran can be important to your good health... But what these studies don't show is that Kellogg's new Common Sense Oat Bran cereal contains more oat bran than any leading ready-to-eat-cereal. Nor do they discuss just how great Common Sense Oat Bran tastes."

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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Overall Average Rating = 5 (out of 5)

View all 12 comments for this cereal.


By LoveCommonSense

Cereal Rating (out of 5):

Best cereal ever. I haven't stopped talking about it for over 2 decade of not having it. I miss it SO much, really wish they would bring it back.

Comment submitted: 1/7/2019 (#23821)



By CommonSimon

Cereal Rating (out of 5):

Best cereal on the market by far. Why doesn't Kellogg's market this cereal as an oat variety of the Raisin Bran brand?

Comment submitted: 1/7/2018 (#22583)



By Loyal Oat Bran

Cereal Rating (out of 5):

I ate Common Sense Oat Bran almost every morning. Have not found any cereal that is even close. PLEASE BRING BACK!

Comment submitted: 5/4/2017 (#21715)



By C. Dance

Cereal Rating (out of 5):

Just Right cereal was okay. Common Sense cereal was AWESOME.

Comment submitted: 9/23/2016 (#20857)



By Mar

Cereal Rating (out of 5):

My whole family loved Common Sense oat bran! We can't find any cereal that comes even close in taste. Please bring it back!

Comment submitted: 9/6/2016 (#20796)



By HealthyEater

Cereal Rating (out of 5):

My favorite cereal of all-time. Nothing else even comes close.

Comment submitted: 2/15/2016 (#19965)



By O. Woman

Cereal Rating (out of 5):

I truly enjoyed this cereal. Hope that it's back in our food stores soon!!

Comment submitted: 9/20/2015 (#19464)



By Seattle123

Cereal Rating (out of 5):

This was the only packaged cereal I ever liked. Please bring it back. I used to have to order from the company because it was no longer available in the Seattle area. I would happily go to that trouble again. Please!

Comment submitted: 4/19/2015 (#18921)



By Canada Lady

Cereal Rating (out of 5):

Best cereal ever! I really wish Kellogg's would consider bringing Common Sense cereal back!

Comment submitted: 2/14/2014 (#16044)



By Ludy

Cereal Rating (out of 5):

There is no other cereal like Common Sense Oat Bran. Why did they remove this cereal and when will they bring it back?

Comment submitted: 11/15/2013 (#15325)



View all 12 comments for this cereal.