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From: Ralston
Introduced in 1980


This cereal was described on the box as "a sweetened cereal with artificial flavor." A TV ad from 1980 said, "They’re like crunchy little blueberry waffles!" The cereal also came in a maple syrup flavored variety which had been introduced the previous year. The mascots for both cereals were Waffelo Bill and his guitar-playing horse.

Another television commercial from 1980 told the legend of of how Blueberry Waffelos came to be:

Once upon a time, there was this wagon load of blueberries... and there was Waffelo Bill eating his Waffelos cereal. Suddenly, they got together. This gave Bill an idea. I'll put blueberry flavor in my Waffelos (said Waffelo Bill).

The first 8 ingredients listed on the nutrition panel were sugar, wheat flour, corn flour, coconut oil, oat flour, rice flour, salt and artificial flavor.





The cereal was described (kind of) on the side of a box from 1980 in the form of a letter from Waffelo Bill:

Waffelo Bill's Better Breakfast Recipe

Hey, Pardners! To start the day right, you need the right kind of breakfast. So here's one breakfast that fills the bill.

FIRST. You get yourself a bowl, fill it with Waffelos cereal and pour on some milk.

SECOND. Have some fruit or juice.

THIRD. Try a little warm toast with butter or margarine.

FOURTH. Wash it all down with a glass of milk.

My horse reminded me to tell you that Waffelos with 1/2 cup of milk gives you 25% of the recommended daily allowance of 8 essential vitamins plus iron. There's a lot more to Waffelos than great taste!

For more about the original maple flavored version of Waffelos, click here.


Click here to see all cereals from Ralston.

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Overall Average Rating = 5 (out of 5)

View all 23 comments for this cereal.


By Tai Hoota

I agree with all of the comments. They must have sprinkled this cereal with crack cocaine because it was simply the bomb! I wish I had a storm cellar back in the 80's, I would have filled it with Blueberry Waffelos before they went out of business on us.

Comment submitted: 1/24/2020 (#24829)



By Caine

Cereal Rating (out of 5):

The best cereal I had as a child, now let me find Boo Berry.

Comment submitted: 1/23/2020 (#24823)



By edricky (Team Breakfast Member)

Cereal Rating (out of 5):

OMG!! The Blueberry Waffelo Bill joints is my Worlds Fav Cereal... WOW I'd do anything for just one more Bowl. And another thing I may add is they were very high in fiber. That worked for me. I was regular.

Comment submitted: 7/4/2019 (#24291)



By Warlocke (Team Breakfast Member)

Cereal Rating (out of 5):

This stuff was delicious and, at the time, the only blueberry flavored cereal I'd had. For some reason, my brother and I weren't allowed to have Boo-Berry, back then, and I can only assume it's because my mother unfairly assumed it was more sugary and dye-filled than it actually was. The only downside to Waffelos (other than the blueberry version making the maple version an utterly superfluous also-ran, by default) was that if you lingered too long over a bowl, in addition to the cereal getting soggy, the milk would get a sort of scummy film on the top. Food and I have an uneasy relationship, so when my sister showed up at breakfast with one of those clear, peel-off, gel masks on her face, making it look like her flesh was melting, and I looked down at the film on my milk, it put me right off my cereal. I couldn't bring myself to eat Waffelos for a long time after that, and by then they had vanished from store shelves. Still, one of the more memorably delicious cereals of my youth.

Comment submitted: 1/7/2019 (#23832)



By ToonmanInSTL

Cereal Rating (out of 5):

This was the BEST dang cereal on the planet! I'd give my left nut to have this back again! I'd probably hoard it like Elaine did the Today's Sponge, on Seinfeld!

Comment submitted: 6/3/2018 (#23113)



By Zoey70

Cereal Rating (out of 5):

I absolutely loved this cereal as a kid. This was probably the best breakfast cereal I have ever eaten in my life.

Comment submitted: 3/2/2017 (#21437)



By Kenzie

Cereal Rating (out of 5):

Loved them as a kid... both blueberry and maple. Wish they still made them.

Comment submitted: 8/25/2016 (#20743)



By Landers

Cereal Rating (out of 5):

This is still (and always will be) my favorite cereal of all time. I wish like crazy that they still made them.

Comment submitted: 8/27/2015 (#19391)



By mike71

Cereal Rating (out of 5):

Simply... the best!

Comment submitted: 7/16/2015 (#19230)



By OldManWalkin

Cereal Rating (out of 5):

Best. Cereal. EVER!

Comment submitted: 4/5/2015 (#18846)



View all 23 comments for this cereal.