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From: Quaker
Introduced in 1999


This limited-edition cereal featured an image of the 1999 U.S. Women's Soccer World Cup championship team (including Mia Hamm, Kristine Lilly and Shannon MacMillan).

The ball-shaped cereal consisted of "crispy corn and oat puffs sweetened with honey".

Interestingly, a rival cereal company, General Mills, signed individual deals with five of the soccer team members to appear on boxes of Wheaties.

The following is from a PR Newswire story dated August 10, 1999:

U.S. Women's Soccer Team Highlighted on Box to Promote Youth Soccer

Building on the momentum of the U.S. Women's Soccer Team World Cup win, The Quaker Oats Company joined forces with the U.S. Soccer Federation (USSF) to announce the launch of U.S. Soccer Golden Goals -- the first nationally distributed boxed cereal devoted exclusively to the sport of soccer. The new sweetened corn and oat cereal -- shaped like mini soccer balls -- will feature the U.S. Women's Soccer Team celebrating their World Cup championship on the box.





The first 7 ingredients listed for U.S. Soccer Golden Goals cereal were corn flour, sugar, whole grain oat flour, honey, salt, partially hydrogenated cottonseed oil and artificial color.





Here's an interesting anecdote about the term "Golden Goals" from the side of the cereal box:

"Did you know soccer uses Golden Goals to break a tie? That's right. When a game is tied, teams will play two 15-minute halves of sudden-death overtime - which means the first goal wins. That goal is called the Golden Goal. Just like the nutritious cereal you're eating right now."


Click here to see all cereals from Quaker.

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Overall Average Rating = 5 (out of 5)

By Soccermom

I have a full box! Sitting with Mia Hamm Barbie in box. And a World Cup replica ball signed by Brandi.

Comment submitted: 4/18/2015 (#18912)



By KJ Cereal

I miss this cereal. Can't believe the last time I had it was over 12 years ago!

Comment submitted: 4/12/2013 (#11599)



By Dbranting

How much does an original box of these run? - Dbranting@nwcs.org

Comment submitted: 1/23/2012 (#6263)



By Cereal Kid

Cereal Rating (out of 5):

I still have my empty box! Proud Moment in US Soccer!

Comment submitted: 5/13/2010 (#2104)