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About This Image:

Title: Wheaties Fuel Team

Submitted by Mr Breakfast on 12/7/2009

Comment from submitter:

Triathlete Hunter Kemper, Peyton Manning, Kevin Garnett, gold medal-winning decathlete Bryan Clay and sports nutritionist Dr. John Ivy unveil Wheaties FUEL -- the first-ever cereal designed specifically to help fuel wins. The new "Breakfast of Champions," which was developed with the help of the elite athletes, as well as Albert Pujols (not pictured), and Dr. Ivy. The image above also includes a screen capture of the special Wheaties website which offered the cereal as a Collector's Edition before its rollout to grocery stores.