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About This Image:

Title: 1953 Rice Chex Ad

Submitted by disarray on 11/11/2008

Comment from submitter:

"Open wide... for these wonderful bite size cereals.

One's Wheat Chex, the bite size cereal you used to call Shredded Ralston. So good the flavor-secret's patented.... toasty, wheat-rich, with just a touch of sweetness.

One's Rice Chex, the newest taste in cereals. Delicate, delicious! It's rice spun into golden sheds, shaped into tender bite size biscuits, and triple-toasted to stay crisp in milk or cream.

How about you having some... tomorrow?"