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About This Image:

Title: 1953 Hold That Tiger Ad

Submitted by Mr Breakfast on 11/10/2008

Comment from submitter:

From 1953, an ad from Life magazine announcing a new cereal... Sugar Frosted Flakes.

"Hold that, Tiger! Hold it so 26,450,000 Life readers this week can take a good square look at the biggest, sweetest thing that's ever happened in cereals! New Flakes - Frosted Flakes - Kellogg's Sugar Frosted Flakes - America's great new cereal, sparkling all over with Kellogg's secret sugar frosting.

Tony the Tiger says: 'GR-R-REAT'"