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About This Image:

Title: First Cereal Premium Ever

Submitted by Mr Breakfast on 9/27/2008

Comment from submitter:

In 1906, Kellogg's became the first cereal company to offer cereal premiums. Grocers were provided with copies of "The Funny Jungleland Moving Pictures Book" to be given to consumers who purchased 2 boxes of Kellogg's Corn Flakes. In 1909, the promotion was changed from an in-store give-away to a mail-in offer.