New Product Review:

Frosted Flakes Gold

Reviewed by Mr Breakfast on 3/15/2008

As described on the box, this cereal is comprised of "crunchy flakes with whole grain and baked with honey". Beneath the word "Gold", you're told that this cereal provides "long-lasting energy".

If you like original Frosted Flakes, you'll probably like this new cereal. The flakes are a little more hearty and they tend to stay crunchy longer in milk than original Frosted Flakes. The presence of honey is noticeable, but it's doesn't feel so much like a flavor element as it does a sugar-substitute (which is weird because sugar is still listed second in the ingredient list). Still, this cereal tastes like original Frosted Flakes with a little more character.

The claim that this cereal provides "long-lasting energy" is related to the amount complex-carbs provided by the whole grains. At 3 grams of dietary fiber per serving, this cereal has a respectable showing if it's considered a sweet kid's cereal - most of which have one or two grams of dietary fiber these days. When compared to more adult cereals like Fiber One (9 grams of dietary fiber) and All-Bran (10 grams), this cereal lags in providing real benefits from whole grains.

From a health perspective, this cereal might be a nice way to transition sugar-prone kids into more healthy cereals. It has only one less gram of sugar that original Frosted Flakes, but that adds up. To quote the 80's alternative-rock band Depeche Mode, "everything counts in large amounts".

So the big question remains. "Is this cereal Grrrrrrrrr...eat?"

The answer is yes. It tastes pretty grrrrrrr...eat.

The top five ingredients listed in order are whole grain corn, sugar, rice, corn bran and whole grain wheat.

The price we paid: $2.99