New Product Review:

Blueberry Muffin Pop-Tarts

Reviewed by Mr Breakfast on 7/6/2009

This is a decent Pop-Tart... if you know what you're getting into.

The "Blueberry Muffin" name is misleading. A much more apropos name would be "Blueberry Cream Pie Pop-Tarts". While most toaster pastries have a jam-like filling, this Pop-Tart has a cream or custard-type filling with specs or streaks of "blueberry".

While you won't taste much in the way of "muffin" flavor, this pastry does deliver on blueberry flavor. In fact, the creamy filling serves to offset the berry flavor producing a lighter, softer blueberry flavor.

When it comes to sweetness, this Pop-Tart created conflict in our office. I was of the opinion that this pastry had just the right amount of sweetness... anymore would have killed this Pop-Tart... ramrodding it into the realm of "just too sweet for breakfast". Another associate in the office thought that Blueberry Muffin Pop-Tarts were too sweet, saying, "Wow, this is so sweet. I don't want to finish it."

However, I should mention that same associate said, "It's a pretty Pop-Tart." Specks of "blueberry" and a sort of sugar-crumb topping embedded in the white frosting does make this an attractive product.

In the end, I kind of like this one. It was flavorful and fun. However, when you weigh nutrition against flavor, I'd recommend any of Kellogg's 20% Fiber Pop-Tarts over this one. They taste just as good and offer a token amount of nutrition.

Nutritional Considerations: Each single pastry serving has 200 calories, 5 grams of total fat (1.5 grams saturated fat and 0 grams trans fat), 0mg cholesterol, 200mg sodium, 35 grams total carbs, less than 1 gram dietary fiber, 16 grams sugars and 2 grams protein.

The price we paid: $2.59