New Product Review:

Krave

Reviewed by Mr Breakfast on 2/6/2012

I tested two varieties of Krave cereal: Chocolate and Double Chocolate. While new in the U.S., Krave cereals have been available in the U.K. for a couple years now.

From the perspective of the box, everything about this cereals shouts fun. Enlarged cereal pieces are shown broken in half to reveal smooth flowing chocolate in each piece.

It is a fun cereal, but not as fun as the box would have you believe. Why?

When you analyze pieces of the cereal with a magnifying glass, you see that they are not "filled" with chocolate, but rather each piece has a hollow center with a scant drop of chocolate.

As you take your first bites, you're left wondering why this cereal isn't quite what you were expecting. It's interesting, but there's very little sense of the indulgence the box seems to promise.




So knowing that you're not exactly getting what they're selling you, this is still a somewhat flavorful cereal that offers something new in terms of texture.

I was surprised at how light the cereal pieces felt. After one chew, a big bit of Krave suddenly seems small and compact in the mouth. Normally, this equates to a melt-in-your-mouth sensation, but here it's more like... "That's weird. Do I like that feeling? I think I do, but I'm not sure. It's not unpleasant."

The cereal pieces maintain a mild crunch in milk for about 5 minutes. After that, the pieces soften and become mushy. If you eat your cereal slowly, consider having two small bowls in succession instead of one larger one.

As for flavor, there's nothing new here. Despite a "made with real chocolate" claim, the taste is more like faux chocolate... the same flavor many of us grew up with in Cocoa Pebbles and Count Chocolate. The chocolate flavor in Double Chocolate Krave really is double that in Chocolate Crave, so chocolate (or faux chocolate) lovers take note.

Double Chocolate Krave leaves the slightest amount of chocolate milk at the bottom of the bowl. The other variety leaves none.

I'm halfheartedly recommending this cereal for it's novelty. The light texture of the pieces mixed with a disappointing drop of filling is a new sensation in the cereal aisle. If you're out for something new and like chocolate cereals, you might like Krave. Unfortunately, the best thing about Krave is it's packaging and the unfulfilled promise of chocolate indulgence.




Nutritional Considerations: Each 3/4 cup serving of Krave cereal has 120 calories, 3.5 grams total fat (1 gram saturated and 0 trans), 3 gram dietary fiber and 2 grams protein. The (single) Chocolate variety has 11 grams sugar, while the Double Chocolate variety has surprisingly 1 less gram of sugar.

The price we paid: $3.99