New Product Review:

Indigo Morning

Reviewed by Mr Breakfast on 2/8/2012

This cereal is a promising combination of "crispy" whole corn flakes and dried blueberries and blackberries that collapses into a mess when milk is added.

The first thing you need to know... shake the box before you pour a bowl. The dried berries were all at the bottom of my box.

When you pour milk on a bowl, you're greeted with a surprise they don't mention on the packaging. This cereal delivers a short "snap," crackle," and "pop" that would make Rice Krispies proud.

The corn flakes are initially puffy and pleasantly crisp. Their flavor is somewhere between Sugar Corn Pops and Corn Nuts. Unfortunately, these flakes absorb milk at lightning-fast speed. The resulting texture after a minute in milk is a confusing combination of crunchy, chewy and near-mush.

The dried berries offer a bold berry taste, with blueberry being the most dominant flavor. Like they did in the box, the berries sank beneath the flakes in my bowl. So reach that spoon down deep for spoonfuls with a little of everything. Personally, I liked the berries. But I could see some people being put off by the authenticity of the blackberry pieces. You know blackberry jam? The flavor is usually wonderful, but those little seeds can be annoying as they get stuck in the crevices of your teeth. The berries here offer the same great flavor and the same minor annoyance.

The saddest thing about this cereal is that near the end of the bowl, you start to realize that there's really a good amount of berries. But by that time, the flakes have become unpleasant to eat.

This cereal is better as a dry snack straight from the box. Milk is not a friend to Indigo Morning.




Nutritional Considerations: Each 3/4 cup serving has 100 calories, 1 gram total fat (0 saturated and 0 trans), 22 grams total carbs, 2 grams dietary fiber, 4 grams sugar and 2 grams protein. The first three ingredients listed on the side panel are organic whole grain corn, organic evaporated cane juice and organic freeze-dried blackberries.

The price we paid: $3.99