New Product Review:

Rocky Mountain Chocolate Factory Cereal

Reviewed by Mr Breakfast on 5/30/2013

I was pretty excited when I first spotted this cereal on the shelves of a Target store in Burbank, CA. It stood out from all of the other cereals with its slick dark box and an image of cereal that seemed to contain significant pieces of real chocolate. It looked like a chocolate lover's dream.

Reality doesn't quite live up to the idealistic picture on the box, but it is a decent cereal.

The star of this cereal isn't the chocolate-like pieces, but rather the smattering of cocoa-infused corn flakes which provide the majority of flavor. Those flakes are crisper than the regular corn flakes in the mix.

The "chocolatey" pieces provide more in the way of texture than they do flavor. As with similar "chocolatey" pieces in Kellogg's Special K Chocolatety Delight cereal, some people might find these piece slightly off-putting. Eaten alone, they're slightly waxy and have very little chocolate flavor. I guarantee if they made a chocolate bar out of this stuff, you would not like it. However when those small pieces are eaten within the context of the almonds and the two types of flakes, your mouth gets fooled that the "chocolatey" pieces are providing chocolate flavor.

It should be noted that the amount of almonds in the cereal is quite impressive.

For the most part, I enjoyed Rocky Mountain Chocolate Factory Chocolatey Almond Cereal. There's a lot going on in the way of flavors and textures. It satisfied my craving for chocolate even if it went about it in a weird way.

I yearn for the day when Kellogg's uses the word "chocolate" and not "chocolatey" to describe chocolate-like pieces in their cereals. After eating a bowl of this product, my basic reaction was "pretty good, but I wonder what it would be like with real chocolate."

Since this is a limited edition cereal, I recommend you try a box for the novelty of it. I think you'll enjoy it, but I doubt you'll be tempted to buy another box.





Nutritional Considerations: Each 1 cup serving of Kellogg's Rocky Mountain Chocolate Factory Chocolatey Almond Cereal has 210 calories, 4 grams total fat (2 grams saturated and 0 grams trans), 0mg cholesterol, 200mg sodium, 42 grams total carbs, 1 gram dietary fiber, 18 grams sugar and 3 grams protein.

The price we paid: $3.49