New Product Review:

Frosted Flakes - 1/3 Less Sugar

Reviewed by Mr Breakfast on 6/24/2004

Kellogg’s recently introduced versions of their Frosted Flakes and Froot Loops cereals with 1/3 less sugar than their respective original versions. The time seems right as all of America is currently going ape-crazy for a whole new breed of diet fads. From the perspective of breakfast institute – where a chief aim is to find a balance between good taste and good health – the idea seems long overdue.

I reviewed the new cereals by comparing them to the originals and comparing the new cereals to one another. Frosted Flakes and, to a slightly lesser degree, Froot Loops could be called breakfast cereal classics – cereals who’s flavors are forever familiar to anyone who grew up with them.

Both of the new cereals maintain the core of their flavors. That is to say, most anyone who knows Tucan Sam and Tony The Tiger, would know what they were eating even if the taste of the 1/3 less sugar versions seems slightly askew.

The new Froot Loops is entirely similar to the original. The reduction in sugar is hardly noticed – most likely because the flavor depends as much on imitation fruit as it does on sugar.

The new Frosted Flakes didn’t fare as well. Almost to be expected, the cereal that was once called "Sugar Frosted Flakes", has an altered taste when much of the sugar is removed. It’s a testament to the original Frosted Flakes that you might be inclined to add a Tablespoon of sugar to make the new cereal taste better.

Many good props to Kellogg’s for their attempt to make these classic cereals healthier. One hit and one near miss isn’t too bad.

The price we paid: $2.99