New Product Review:

Hot Chocolate Pop-Tarts

Reviewed by Ernesto P. on 3/11/2007

I opened the packet and really took in the aroma. It had that Swiss Miss smell of Dutch processed alky chocolate and what I'd describe as a slight marshmallow scent.

What it tasted like raw:

I usually eat my Pop Tarts raw. I found the cookie part to be more brittle or crisp. Usually "raw" Pop Tarts are doughy. Or at least the strawberry Pop Tart without icing is doughier.

When I ate this Pop Tart raw, I thought about the name they attributed to it and I would say it's almost fitting. The chocolate flavor is little more "creamy" and you can image that there's marshmallows in it, even if your taste buds don't recognize a real marshmallow flavor. I found the swirls to be whimsical and maybe they did contribute to my enjoyment of the product. I had a sense that this was what a "homemade version" of the traditional chocolate Pop Tart.

My only complaint may just be my preference. I don't generally care for icing on Pop Tarts for breakfast and this Pop Tart reminded me more of cookie or candy than something that should be eaten at breakfast.

What it's like when toasted:

The flavor was definitely enhanced by the toasting process. The flavor at a higher temperature was a bit more reminiscent of Hot Cocoa. Of all the ways I tried them, I had the best results after I froze the box and then lightly toasted them when frozen.

Frozen:

When frozen and eaten directly from the package, this Pop Tart is not particularly memorable. The flavor is subdued at a lower temperature - making it taste more like a traditional chocolate Pop Tart.

The Final Word:

For breakfast, this flavor is okay, not great. I see it more effective as a midnight snack - times when you just need chocolate and you're not too picky how you get it. I'm giving this product 6 Golden Eggs as a snack and only 4 Golden Eggs as a breakfast product. That equals a fairly respectable 5 Golden Eggs.

Price reflects a box containing 8 Pop Tarts.

The price we paid: $2.50