New Product Review:

Pop-Tarts Splitz

Reviewed by Mr Breakfast on 7/25/2007

In a best case scenario, competing flavors placed side by side give you a renewed appreciation for both flavors. "Mmmnnn. The chocolate is good but let me try the vanilla side." Ideally, you'd be faced with a conflict over which side is better. By all rights, these new Pop-Tarts should be nothing but pure, tasty fun. Imagine getting up in the morning and contrasting two of your favorite flavors.

Unfortunately despite all of the duality implied by the box and the nature of this product, there is a remarkable lack of contrast in the flavors. More than making you appreciate different flavors, these Splitz make you realize how similar all Pop-Tarts taste.

Mind you, this is not a horrendous negative since all Pop-Tarts taste pretty good. But it is a little disappointing. When you heat these Pop-Tarts, the flavors waft over to their competing sides and you end up with taste that's more uniform than you'd expect.

In the case of the chocolate and vanilla version, the end flavor is pretty good... think of a tiny chocolate and vanilla cream pie. As for Strawberry Blueberry Splitz Pop-Tarts, it's almost as if a new berry gets created in your toaster. It's not a bad berry... it's what I'd call a Pop-Tart berry... or that which makes all fruity Pop-Tarts taste vaguely similar.

In the end, this product is fun... just not as fun as you'd expect.

For the best Splitz experience, try the chocolate and vanilla version un-toasted.

(Please be advised: Mr. Breakfast only recommends Pop-Tarts and other sweet pastries as special-treat breakfasts. A special-treat breakfast is a reward for having eaten healthier, more-sensible breakfasts during the majority of the week.)

*The price reflects a 2 for $4.00 sale of boxes containing 8 Pop-Tarts each.

The price we paid: $2.0