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Rice Cream Flakes
Rice Cream Flakes
Introduced in 1968
Rice Cream Flakes were rice flakes coated in freeze-dried ice cream. The cereal was test marketed in New York where it was well received. Unfortunately, Nabisco wasn't able to secure enough freeze-dried ice cream to bring this product to the national market. There were very few producers of freeze-dried ice cream at the time, and Nabisco's primary supplier, Oregon Freeze-Dried Foods, was going out of business.
The test-market box for Rice Cream Flakes described the product as "a new cereal crunchy as a cone!". There was a vanilla variety, a chocolate variety and a strawberry variety. We suspect that cereal also came in an orange flavor, but we've been unable to uncover visual proof. If you have any additional information, please post it below.
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Comments About This Cereal
What do you think of Rice Cream Flakes?
Overall Average Rating = 5 (out of 5)
View all 15 comments for this cereal.
By Michelle
| Cereal Rating (out of 5): |  |
I remember getting this cereal in a little general market in Roscoe, NY when I was a kid. We all loved it, and were disappointed that it never hit the market in NJ where we lived. I have often wondered if I really remembered it correctly, until I saw this page. Thanks for the memory!
Comment submitted: 5/23/2019 (#24188)
By SueBee
| Cereal Rating (out of 5): | |
The best cereal EVER. I remember it kept going up in price, and the box was literally only half full. When my mother saw that, she refused to buy it any more. I wish they'd bring it back, now that I'm in control of groceries! It was just amazingly good.
Comment submitted: 11/23/2016 (#21066)
By CerealMan12
| Cereal Rating (out of 5): | |
Greatest cereal ever. It was only available for a short time when I was a kid. It was expensive and came in tiny 6 ounce boxes. Wish it was around today.
Comment submitted: 4/26/2015 (#18949)
By H. Taylor
| Cereal Rating (out of 5): | |
I remember this from the 60's. It was great. I wish it was available again
Comment submitted: 3/9/2013 (#11168)
By sunflower53gal (Team Breakfast Member)| Cereal Rating (out of 5): | |
Awesome. Bring this cereal back to grocery stores in NY and I'll try it.
Comment submitted: 11/13/2011 (#5748)
By jo
| Cereal Rating (out of 5): | |
Didn't they have a commercial that went "I scream for RICE CREAM FLAKES" and then "I scream, you scream, we all scream for ice cream!"? I remember singing the jingle as a kid... and it sure made me want the cereal!
Comment submitted: 6/18/2011 (#5098)
By RiceCream Mick
| Cereal Rating (out of 5): | |
I was in the national commercial produced for this cereal, and I recall it tasted great (what kid wouldn't eat ice cream for breakfast?). Alas, as written above, it never launched nationally and neither did the ad campaign!
Comment submitted: 10/24/2010 (#3123)
By bcurtis (Team Breakfast Member)I wanna try it too. I voted for just because it's seems like a really great idea. Come on cereal companies... bring back this concept!
Comment submitted: 8/30/2010 (#2758)
By jett
Wow, I really wish I could have tried this. Why don't they make it again? Seems like with new technology that freeze-dried ice cream should be a lot easier to come by now. Wishful thinking.
Comment submitted: 7/2/2010 (#2389)
By Kalfu
| Cereal Rating (out of 5): | |
I had this as a kid. Best cereal I ever had!
Comment submitted: 10/21/2009 (#786)
View all 15 comments for this cereal.
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