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Nabisco

Nabisco's history dates back to 1898 when three bakery conglomerates merged to form The National Biscuit Company - comprised of 114 bakeries. In 1901, The National Biscuit Company introduced the Nabisco Cracker. It wasn't until 1971 that the company changed it's name to Nabisco.

In 1981, Nabisco merged with Planters Nuts producer, Standard Brands, to form Nabisco Brands, Inc. That company was purchased by R.J. Reynolds in 1985, creating RJR Nabisco. The company traded hands two more times before it was acquired by The Philip Morris Companies in 2000. By the time Philip Morris spun off it's Kraft Foods unit in 2007, Nabisco had become a unit of Kraft Foods.

Nabisco now operates as a subsidiary of Kraft Foods.

Cereal Spotlight:

Klondike Pete's Crunchy Nuggets Cereal

Introduced in 1972

Klondike Pete's Crunchy Nuggets came in both a "wheat cereal" and "rice cereal" variety. The cereal's mascot, Klondike Pete, was a bearded prospector who searched for gold with a mule named Thorndike... Read More

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