Fruit Wheats
Introduced in 1986
Fruit Wheats was a mini-biscuit style cereal with jam or fruit in the center of each piece. The cereal came in 3 varieties: strawberry, apple and raisin.
One magazine ad from 1987 described the cereal like this: "The cereal with real fruit in every bite. Real Apple. Real Strawberry. Real Raisin. The only thing better than fruit in your cereal is fruit inside your cereal."
Television ads referred to Fruit Wheats as the "In" cereal. In one series of commercials, a boy and his dog embark on a journey to find out, "How do they get the fruit inside the wheats?"
Click here to see all cereals from Nabisco.
Fruit Wheats Cereal Theater
Now Showing: 1987 Fruit Wheats Wizard Commercial
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Comments About This Cereal
What do you think of Fruit Wheats?
Overall Average Rating = 5 (out of 5)
View all 25 comments for this cereal.
By sullivan6nj (Team Breakfast Member)Thanks for all of the positive reviews for Nabisco Fruit Wheats! I was the original product developer for this product back in the middle '80s. As someone mentioned, Nabisco sold its cereal business to Post in 1990. After that, I lost track of what happened to Fruit Wheats. It was a fun project as we tried to get as much fruit in the middle as we could!
Comment submitted: 3/29/2020 (#25022)
By cereal guy
| Cereal Rating (out of 5): |  |
I hope that Fruit Wheats and Post Toasties will return on Saturday March 7th, 2020, National Cereal Day - the day to bring back discontinued cereals like Clusters cereal, Total Raisin Bran, Total Corn Flakes, Wheaties Honey Gold, original Oatmeal Crisp, Oatmeal Raisin Crisp and Triples cereal from General Mills.
Comment submitted: 2/21/2020 (#24913)
By cereal guy
| Cereal Rating (out of 5): | |
Hey guys... since Essential Waitrose Blueberry Wheats is the closest that we can get to see Fruit Wheats cereal again, get a box of Essential Waitrose Blueberry Wheats cereal from the United Kingdom today.
Comment submitted: 11/30/2019 (#24690)
By FruitWheatLove
| Cereal Rating (out of 5): | |
Strawberry Fruit Wheats still ranks with me, even though I haven't had it in 20+ years. When did they discontinue it? I loved it.
Comment submitted: 10/4/2019 (#24576)
By cereal guy
| Cereal Rating (out of 5): | |
Fruit Wheats came in five flavors: strawberry, apple, raisin, blueberry and raspberry. I still have a coupon for Fruit Wheats. Nabisco doesn't make cereals anymore. Please Post and Malt-O-Meal bring back Fruit Wheats.
Comment submitted: 9/28/2019 (#24559)
By cereal guy
| Cereal Rating (out of 5): | |
My prediction is Post and Malt-O-Meal is rebooting Fruit Wheats and Post Toasties.
Comment submitted: 3/27/2019 (#24057)
By cereal guy
| Cereal Rating (out of 5): | |
What's the recipe for Fruit Wheats cereal? Since Nabisco don't make cereals anymore maybe Post and Malt O Meal will make off brand versions and bring back Fruit Wheats cereal.
Comment submitted: 7/12/2018 (#23259)
By cereal guy
| Cereal Rating (out of 5): | |
There's an email us on the contact page on the Post consumer brands website to bring back both Nabisco's Frosted Wheat Squares and Fruit Wheats cereals from the cereal graveyard.
Comment submitted: 5/10/2018 (#23043)
By cerealguy14
| Cereal Rating (out of 5): | |
I used to like to watch their commercials. Nabisco - please bring back Fruit Wheats.
Comment submitted: 10/19/2017 (#22352)
By S.F.W.
| Cereal Rating (out of 5): | |
I remember eating the strawberry Fruit Wheats straight out of the box everyday after school. They were so delicious! Bring them back, Nabisco! *ding!*
Comment submitted: 7/23/2016 (#20605)
View all 25 comments for this cereal.
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